Abida Sarah
As a Marketing Coordinator, I am committed to enhancing marketing operations and fostering strategic partnerships that deliver measurable results. With a strong background in the education management industry, I focus on driving student registrations and boosting customer satisfaction through well-executed marketing events and campaigns. I work closely with the sales, service, and digital marketing teams to create impactful marketing materials and maintain brand engagement through 360 Marketing..
Proactively, I expand the reach and engagement of English First Taman Yasmin. My expertise enables me to design and implement comprehensive marketing strategies that elevate brand image and contribute to achieving center goals.
Bogor, Jawa Barat, Indonesia [email protected] - +6281292752532
Work Experience
Marketing Coordinator • EF English First
July 2024 - Present
Enhancing Marketing Operations and Building Partnerships – EF Taman Yasmin
Key Marketing Responsibilities:
1. Plan and execute marketing events to increase leads and student registrations.
2. Organize internal events to boost customer satisfaction and retention.
3. Manage social media content to maintain engagement and brand alignment.
4. Collaborate with sales to create effective marketing materials and support tools.
5. Design marketing collateral such as brochures, flyers, and presentations.
6. Provide administrative support, including scheduling, financial management, and logistics.
7. Develop data-driven strategic marketing plans to achieve center goals.
8. Build and maintain strong partnerships with schools, vendors, and community stakeholders.
Marketing Supervisor • Pesantren Tahfizh Daarul Qur'an
January 2024 - July 2024
Boosting student registrations, sustaining Daarul Qur'an Putri Cikarang through effective marketing, enhancing its image, and improving education quality.
Responsibilities:
1. Build and implement marketing strategies to increase new registrations.
2. Manage marketing campaigns, including advertising and promotions.
3. Develop marketing materials like brochures, presentations, and online content.
4. Manage relationships with prospective students and parents, providing program information.
5. Plan and execute effective marketing strategies.
6. Manage the marketing budget and ensure expenses align with the plan.
7. Evaluate and adjust marketing strategies as needed.
8. Stay updated on marketing and education trends to enhance strategies.
Academic Counselor • Pesantren Tahfizh Daarul Qur'an
January 2023 - December 2023
Providing comprehensive counseling and guidance services to students in higher education. Aims to support students' academic, personal, and career development, ensuring their spiritual growth and success.
Responsibilities:
1. Conduct counseling for academic, personal, and career issues.
2. Guide students in major selection and career readiness.
3. Develop programs to enhance academic skills.
4. Collaborate with faculty on student needs.
5. Maintain confidential counseling records.
6. Stay updated on social media and counseling practices.
7. Support students facing challenges.
8. Assist in educational and career planning.
Social Media Strategist • Edcent.id
December 2021 - December 2022
Developing and implementing a social media strategy to increase brand awareness, engage the audience, and drive traffic to the platform.
Responsibilities:
1. Develop and implement a comprehensive social media strategy to increase brand visibility and engagement.
2. Create and manage content calendars for all social media platforms.
3. Monitor social media channels for trending topics and opportunities to engage with our audience, especially on YouTube and Twitter.
4. Engage with followers and respond to comments and messages promptly.
5. Maintain and analyze YouTube SEO, Google Search Console, and Google Trends.
6. Stay up-to-date with the latest social media trends and best practices.
7. Manage social media advertising campaigns and budgets.
8. Work closely with the content team to create engaging and shareable content.
Content Quality Assurance • Edcent.id
September 2020 - November 2021
Ensuring the accuracy, consistency, and quality of content, reviewing and editing materials, conducting quality checks, and providing feedback to improve content quality.
Responsibilities:
1. Review and edit educational content for accuracy, clarity, and consistency.
2. Conduct quality checks to ensure content meets company standards and educational objectives.
3. Collaborate with the production team to develop and maintain QA guidelines and standards.
4. Provide feedback and suggestions to improve content quality and effectiveness.
5. Identify and correct spelling, grammar, punctuation, and formatting errors.
6. Ensure content is engaging, informative, and aligned with educational standards.
7. Work closely with Subject Specialists to verify content accuracy and relevance.
8. Stay updated with industry trends and best practices in content QA.
Program Officer • BIMBINGAN ALUMNI UI
June 2020 - June 2021
Helping students prepare comprehensively for college entrance exams.
Responsibilities:
1. Ensure smooth program implementation per schedule.
2. Monitor student attendance and session availability.
3. Coordinate with teachers to develop tutoring materials.
4. Provide administrative support, including classroom setup and material procurement.
5. Communicate program schedule and progress to students and parents.
6. Evaluate program implementation and recommend improvements.
7. Maintain accurate program records and documents.
8. Prepare regular progress reports for management.
Arabic Teacher • Songserm Sasana Vitaya School (โรงเรียน ส่งเสริมศาสนาวิทยา)
July 2018 - August 2018
Arabic Language Teacher (Internship)
Radio Broadcast Freelancer • Radio Simfoni FM Malang
December 2015 - December 2017
As the Head of Music Officer and broadcaster at Radio Simfoni FM Malang, I managed and coordinated all music-related aspects of the station. This included curating playlists, arranging music programs, and collaborating with DJs and producers to create an engaging listening experience for the audience.
Marketing Intern • Pesantren Tahfizh Daarul Qur'an
July 2014 - June 2015
I assisted in developing and executing marketing strategies aimed at increasing student enrollments. This included creating promotional materials, managing campaigns, and analyzing data for targeted outreach.
Education
2015 - 2019
Universitas Islam Negeri Maulana Malik Ibrahim
Bahasa dan Sastra Arab
Skills
- Marketing Event Planning
- Marketing Campaign Management
- Market Analysis
- B2B Marketing
- Brand Strategy
- Event Coordination
- Event Management
- Branding
- Sponsorship Marketing
- Business-to-Business (B2B)
- B2C Marketing
- Marketing Programs
- Customer Relationship Management (CRM)
- Negotiation
- Below The Line Advertising BTL
- Above The Line Advertising ATL
- 360 Marketing Campaign
Languages
- Indonesian — Native or Bilingual
- English — Fluent
