Alex Pauncz
I'm an investigative product marketer & strategist passionate about technology, entrepreneurship and bringing new products to market. In the last 6 years, I've led cross-functional initiatives, product launches and even growth marketing initiatives for CData Software, helping the company scale 10x from a founder-led, bootstrapped startup through three funding rounds led by VC partners. Before joining CData, I got my start as a copywriter in a B2B marketing agency and as a digital marketer for a global IT services firm.
Work Experience
October 2022 - Present
Product Marketing Manager — OEM
CData Software
- Led product marketing for $20M ARR embedded SaaS integrations business
- Aligned GTM to an ABM motion leveraging 6Sense and ABM data platforms
- Led cross-functional initiatives with sales to win 26 new major SaaS logos
- Created comprehensive GTM bible for embedded integrations business
- Boosted awareness and engagement among target accounts by 50%
- Built marketing partnerships and cross-org campaigns with SaaS partners
August 2021 - October 2022
Growth Marketing Lead
CData Software
- Supported growth marketing as CData grew from 4 scrappy marketers to 20+
- Managed $400k/year paid search & display budget in Google Ads
- Led SEO, conducting audits, keyword research and conversion optimization
- Drove 25-90% paid MQL growth across a portfolio of products
- Overhauled programmatic SEO to effectively target 5k+ keywords
- Negotiated media partnerships with publications to support campaigns
April 2018 - August 2021
Startup Marketer
CData Software
- Worked closely with the founding CMO of a founder-led, seed-stage startup
- Led marketing for CData Arc (formerly RSSBus) product
- Identified customer segments, ran experiments to prove product-market fit
- Built inbound lead-gen funnel, developing end-to-end content and campaigns
- Wrote press releases, blogs, white papers, core web pages, newsletters
- Created customer onboarding process and customer resource & KB libraries
December 2016 - March 2018
Digital Marketer
GlowTouch Technologies
- Conducted strategic audit of GlowTouch marketing efforts
- Worked with the C-Suite to create & execute marketing strategy
- Drove GlowTouch's first successful inbound sales
September 2013 - September 2016
Copywriter & Strategist
Gorilla 76
- Wrote 300k+ words across on-brand blogs, white papers, ads and web pages
- Delivered many projects on deadline in a fast-paced environment
- Communicated effectively with Gorilla's creative team & clients
University of Missouri-Columbia
Bachelor's of Journalism, BA in Economics (Double Major)
2008 - 2012
