Digital Marketing Specialist
Job Description
About the Role
As Digital Marketing Specialist at AIFIAN, you’ll be our eyes and ears on social media, identifying viral moments, engaging with online communities, and creating content that sparks conversations. Supporting both organic and paid marketing efforts, you’ll produce short-form videos, compelling copy, and dynamic content that strengthen our brand presence. This role goes beyond posting and scheduling—we’re looking for someone who’s deeply connected to digital culture, quick to spot trends, and eager to experiment with new ideas.
What You'll Do
- Monitor trending topics, viral content, and online communities to find creative ways to engage.
- Create and publish engaging content for social media, email marketing, and paid digital campaigns — crafting compelling copy and messaging.
- Engage directly with users, fostering conversations and amplifying user-generated content.
- Produce short-form videos (e.g., IG Reels, live streams) to boost brand engagement.
- Assist in managing AIFIAN’s content calendar, ensuring consistent and timely content across platforms.
- Track engagement and performance trends, supporting the team with insights to refine content strategies.
Requirements
What We Look For
- 1-2 years of experience in content marketing, social media, or digital marketing.
- A social media native — you know what’s trending before it trends and love jumping into online conversations.
- Strong copywriting skills in both English and Mandarin, with a strong focus on storytelling and crafting catchy and on-brand messaging that resonates.
- Creative mindset with a habit of pushing the boundaries of traditional copywriting and finding new ways to connect with audiences.
- Basic video editing skills (or willingness to learn) — comfortable cutting clips, adding text overlays, and optimizing for engagement.
- A strong sense of digital culture and audience behavior — you know what makes people click, comment, and share.
- Strong analytical mindset with knowledge of web analytics and content performance metrics.
- A passion for technology and digital products — bonus if you’ve worked in a tech startup or fast-moving digital environment.
About us
About AIFIAN
AIFIAN is an AI-powered retail platform that bridges the gap between wanting something and knowing exactly what to buy. Shopping for complex products shouldn't feel like a research project. We're building a buying agent that replaces the stress of guessing with the confidence of a trusted recommendation. It's the precision of a personal shopper with the speed of an algorithm.
We are changing the game from 'Browse & Hope' to 'Describe & Decide.' You provide the context — who it's for, the occasion, your budget — and our AI does the work. It narrows the world down to two curated options and sources the product for you. We don't hand you a catalog and wish you luck. We act as the knowledgeable friend who says 'trust me, this one' — and get it delivered to your door.
Our values
At AIFIAN, we foster a collaborative environment devoid of traditional hierarchies. Titles and tenure are set aside as we let our accomplishments speak for themselves. We operate as a united team with a shared objective, constantly pushing each other to excel. Every team member is regarded as a decision-maker, holding autonomy and trust. We believe in the capability of our partners to shoulder responsibilities and contribute their best efforts.