Product Marketing Manager, Google Play Core Growth
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Job Description
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- 8 years in developing global marketing programs with global stakeholders.
- Experience with push marketing (e.g., email and notifications) and Customer Relationship Management (CRM).
- Experience in identifying key pain points in the user journey.
- Experience in gaming, mobile, loyalty programs or e-commerce.
- Track record of creative problem-solving and bias towards action.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content that Google Play provides the apps, games, and digital content for the Android ecosystem. The Play store serves users globally and supports Google’s overall business growth. The Growth Marketing team builds a Customer Relationship Management (CRM) platform and creates marketing programs to connect with our user base.
Responsibilities
- Shape Play's CRM strategy to build engagement engine, managing long-term value and affinity for Google Play.
- Optimize the CRM funnel by identifying and addressing pain points, ensuring a seamless and high-impact user journey across all touchpoints.
- Partner with product and engineering teams to integrate Generative AI capabilities into the CRM platform, managing automation, personalization, and creative innovation.
- Design and execute experimentation strategies to drive step-change improvements in impact, reach, and user engagement.
- Build and maintain cross-functional relationships with Program Managers (PMs), Engineers, and Analytics to define business requirements and deliver technical platform enhancements.
Find out how well you fit this job.
Find out how well you fit this job.
Find out how well you fit this job.
About us
Google’s mission is to organize the world‘s information and make it universally accessible and useful.
Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.