Strategic Partnership Manager, Brand Deals, YouTube GRCN (English, Mandarin)
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Job Description
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in business development, partner management, or brand partnerships.
- Experience working with C-level executives and cross-functionally across all levels of management.
- Ability to communicate in English and Mandarin fluently and to support partners and stakeholders in the Greater China region.
Preferred qualifications:
- Experience managing complex, end-to-end partnerships.
- Experience working autonomously in a dynamic, ever-changing, and collaborative environment.
- Experience in the media, advertising, or digital content industry.
- Ability to identify potential business opportunities, assess financial/business benefit, structure agreements, and discuss terms with strategic partners.
- Excellent communication and influencing skills.
About the job
YouTube offers a unique and exciting environment for anyone passionate about digital media and video content. We connect creators, users, and advertisers in a dynamic ecosystem that drives industry growth.
As a Strategic Partner Manager for Brand Deals, you will build and manage lasting relationships with top partners in Greater China, focusing on the brand deals market for China brands and advertisers. In this role, you will connect the region's creative talent with global brand opportunities, helping creators succeed on YouTube while shaping digital advertising strategies.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Responsibilities
- Manage, cultivate, and strengthen strategic relationships with key brand deals partners in Greater China, including multi-channel networks (MCNs), advertising agencies, and top creators.
- Develop and execute a localized go-to-market strategy to grow the brand deals ecosystem, including creating tailored value propositions, case studies, and sales collateral in Mandarin and English.
- Identify, recruit, and onboard new high-potential partners to expand the brand deals network.
- Negotiate and execute complex partnership agreements to generate new business opportunities and drive business growth. Serve as a cross-functional leader, collaborating with internal teams (Sales, Marketing, Legal, Policy, Communications) to connect partners with global brand and advertising opportunities.
- Conduct market analysis to identify trends, competitive landscape dynamics, and new opportunities within the brand deals ecosystem in Greater China. Analyze and track key performance metrics to identify growth opportunities and resolve business issues for partners.
Find out how well you fit this job.
Find out how well you fit this job.
Find out how well you fit this job.
About us
Google’s mission is to organize the world‘s information and make it universally accessible and useful.
Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.