【Key Responsibilities】• Oversee the brand's daily online sales performance, monitoring on-line sell-in and sell-out excellence to meet business targets.• Create, maintain, and execute the online EB plan, including promotional calendars and cross-selling mechanisms.• Enhance the daily user experience of the website, ensuring high standards across design, content, navigation, and checkout funnel.• Merchandise website products dynamically based on sales objectives, key commercial seasons, and real-time website selling data.• Track, analyze, and draw actionable conclusions from specific EB KPIs, including conversion rates and bounce rates.• Collaborate with external agencies and internal teams to execute SEO/SEM, digital marketing campaigns, and activations.• Analyze the digital consumer path to purchase and monitor competitor activities and e-retailer best practices.【Requirements】• Experienced (5+ years) in hands-on EB operations, online campaign execution, and daily digital trading.• Strong proficiency in the daily administration of e-commerce CMS platforms, including product uploads and promotion setups.• Skilled in using web analytics tools to extract data, monitor traffic, and generate regular performance reports.• Solid operational knowledge of e-merchandising, visual asset coordination, and basic UX/UI optimization.• Proven experience in coordinating with digital agencies for SEO/SEM setup, asset production, and marketing alignment.• Highly organized and detail-oriented, with the agility to manage multiple operational tasks and troubleshooting in a fast-paced environment.• Fluent in written and spoken English and Mandarin.