Marketing Associate Manager/Manager

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Job Description

About

Want to build a worldwide brand from Taiwan, and to communicate our brand story to millions of users worldwide?

Want to be based in Taiwan but work in a silicon-valley-like environment, and to build world-class brand and products?

Want to participate in the global fintech and blockchain movement, and work at an English-speaking workplace?

Come change the world with us! Join this fast-growing startup founded by software veterans and funded by top VCs, Skype co-founders, and the Taiwanese government (NDF)!

We’re hiring for an experienced Marketing Associate Manager/Manager. The exact mix of other skills does not matter, so long as your tool chest includes a mix of abilities. Be willing to attack anything that comes your way, learn on the fly and get things done.

Come talk to us if you want to push your skillset in a dynamic fast-paced environment.

Responsibilities

  • Plan, coordinate, and execute both online and offline marketing initiatives to drive user acquisition in Taiwan and India
  • Develop and implement effective paid media strategies across various channels to acquire users and optimize return on investment (ROI)
  • Identify, establish, and execute affiliate partnership initiatives designed to boost user acquisition. Propose and collaborate marketing resources, while closely monitoring and analyzing critical performance metrics, including download numbers, sign-ups, and new account creations
  • Enhance XREX online presence through ASO and SEO to optimize mobile app store listings and website content
  • Take ownership of digital and performance media channels such as Bing, Google, Meta, LinkedIn, Twitter, etc., and formulate and execute digital media strategies on both existing and new channels. Continuously experiment with and optimize new channels, audiences, bidding strategies, and visual creatives
  • Drive A/B and multivariate tests across multiple channels, including direct mail, email, outbound phone, web, and SMS. Deliver comprehensive results and insights to the team

Requirements

Requirements

  • 5+ years of experience in a data-driven marketing role, demonstrating a track record of driving efficient revenue and customer growth. Experience with Fintech or Finance products is preferred
  • Proven ability to scale marketing channels through rapid experimentation and effectively manage significant marketing budgets. Deep expertise in paid acquisition and performance marketing is essential
  • Highly analytical and data-driven, with proficiency in utilizing marketing measurement tools such as multi-touch attribution and media mix modeling
  • Demonstrated strategic thinking skills, with the ability to creatively solve ambiguous problems and make informed decisions considering risks and tradeoffs
  • Excellent communication and collaboration skills, adept at leveraging storytelling and data to share insights and influence stakeholders in a persuasive manner
  • Big Plus : Strong knowledge and understanding of the crypto market and its dynamics
  • Big Plus : Experience in emerging markets, particularly in India, is highly desirable
  • Big Plus : Ability to adapt to a fast-paced and evolving industry, demonstrating flexibility and a willingness to learn and grow

Location: Taipei
https://goo.gl/maps/uZXkDqWYPisSymLA8

About XREX
https://www.xrex.io/

Culture
https://downloads.xrex.io/culture


We will proceed with your application first if you apply online:
https://xrex.breezy.hr/p/3396e5b38065-marketing-manager-senior-specialist

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5 years of experience required
900,000 ~ 1,300,000 TWD / year
Managing staff numbers: not specified
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About us

* XREX is a fast-growing organization, on a mission to make our world a better place
* You'll be working with top talents from around the world
* You'll gain experience in building an international brand, product, and user community
* You'll receive generous stock options
* You'll gain experience in a blockchain- and crypto-related products, technologies, and markets
* You'll be working in a cutting-edge tech startup using the very latest tech, tools, methodologies, and processes

Please review our culture before applying.
https://downloads.xrex.io/culture

Contact HR: [email protected]

XREX
Redefine banking together

XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together. We provide enterprise-grade banking services to small to medium-sized businesses (SMBs) in or dealing with emerging markets, and novice-friendly financial services to individuals worldwide.

Founded in 2018 and operating globally under multiple licenses, XREX offers a full suite of services such as digital asset custody, wallet, cross-border payment, fiat-crypto conversion, cryptocurrency exchange, asset management, and fiat currency on-off ramps.

Sharing the social responsibility of financial inclusion, XREX leverages blockchain technologies to further financial participation, access, and education.

XREX
共同改寫金融定義

XREX 是一家應區塊鏈技術而生的國際金融機構,與銀行、政府及用戶密切合作,共同改寫金融定義。我們提供企業級的服務,幫助位處發展中國家或與發展中國家有生意往來的中小型企業處理跨境金融服務,同時也為全球加密貨幣新手提供最友善的初始入口。

創立於 2018 年並已取得多國執照在全球營運,XREX 提供一站式的服務,包括:數位資產託管、錢包、跨境支付、法幣與加密貨幣轉換、加密貨幣交易所、多元化資產投資、法幣出入金服務等等。

XREX 將普惠金融視為社會責任並希望為此盡一份心力,持續運用區塊鏈技術推進金融參與權、金融使用權與金融教育權。

Follow XREX on Discord, Telegram, Twitter, Facebook, and LinkedIn.

XREX is backed by public companies, banks, prominent VCs, and the Taiwanese Government:
* Taiwan Government National Development Fund
* CDIB Capital Group (TWSE: 2883)
* E.Sun Financial Holding (TWSE:2884)
* ThreeD Capital (CSE:IDK)
* Systex (TWSE:6214)
* Rocket Internet (NYSE:RKTA)
* Global Founders Capital (Berlin)
* Seraph Group (US)
* Metaplanet Holdings (Estonia)
* AppWorks (Taipei)
* WI Harper (San Francisco)
* BlackMarble (Taipei)
* New Economy Ventures (Taipei, Tokyo)


Team

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團隊成員
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CEO
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HR
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HR
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HR
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HR

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