SEO and Content Marketing Specialist 數位行銷專員

Job updated about 2 months ago
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Job Description

Position Overview

We are seeking a dynamic and proactive SEO and Content Specialist to join our marketing team in the Industrial Computers (IPC) business unit operating as Acrosser Technology. In this role, you will be responsible for identifying and executing opportunities to improve our company’s and our content’s search rankings for key terms.

This position requires a highly motivated, self-starting mindset and work ethic. Collaborative and able to adaptively implement your skills acros and verticals.

You should be able to develop a solid on-page SEO strategy from scratch, then work with our copywriters to implement through short and long term content marketing campaigns. The SEO and Content Marketing Specialist should have working knowledge and experience with Inbound Marketing concepts and be well rounded with all digital marketing channels and their interdependencies. The core responsibility will be to expand the digital footprint, awareness, subscribers, and leads of Acrosser.

You will work closely with our Marketing Manager, Sales, and Product Development teams to drive lead generation effort through inbound and content strategy, track and optimize digital presence, and contribute to the growth of our brand in the IPC industry. 


About our team

 It’s a small but mighty team. We are in the phase of implementing the modern marketing approach. We might face chaos and ambiguity at times, but the challenge is what makes us grow.

Key Responsibilities

      • Manage both on-page SEO and off-page SEO
      • Collaborate with copy writers to create high-quality content around important, relevant terms.
      • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
      • Contribute to blog on an ongoing basis to support and promote your offering and to attract site visitors through search, social media, and email subscribers.
      • Grow subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
      • Collaborate with designers, product marketers, sales professionals, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
      • Develop and manage a content calendar with inbound strategy, including blog posts, social media, and email marketing, and write social media content.

    Skills and Experience

        • Experience Level: minimum 3 years of professional (non-intern) work experience in digital marketing with thorough knowledge of search ranking and optimization factors and key algorithm updates.
        • Nice to have: ideally you have worked on B2B hardware products in the past. Bonus point if you come from the electronics industry.
        • Technical Skills: Proficiency in SEO, familiar with inbound marketing, campaign tracking, HubSpot (or similar), Google Analytics, and project management tools like Kanban. Always keep up with the latest trend in marketing and different MarTech and AI tools. Proficient in working with cloud-based office applications. Good eye for design.
        • Writing Skills: You have a knack for writing and are eager to take your copy writing skills (English) to the next level.
        • Adaptability: Always up to date with the latest marketing trends and willing to learn and adopt new tools and techniques.

      Educational Background 

        • Minimum Qualifications: Bachelor’s degree in marketing or a related field. Relevant industry and work experience is highly regarded.

        Soft Skills

          • Communication: Strong verbal and written communication skills, with the ability to articulate ideas clearly and effectively. You also know how to manage and brief the designers and external agencies.
          • Entrepreneurial Thinking: A proactive, startup mindset with the ability to challenge the status quo, think creatively, and work with ambiguity.
          • Teamwork: Ability to work well under pressure, navigate different personalities, and foster a collaborative environment.
          • Growth Mindset: A willingness to learn continuously, receive constructive feedback, ask meaningful questions, and develop professionally.

        Your hard and soft skills will be equally evaluated. This is an exciting opportunity to join the next wave of AI trend in the traditional electronics industry where you will have the chance to make your mark in a small team and work closely with a Marketing Manager who brings international experience and a modern mindset. You’ll gain valuable exposure to global marketing strategies while contributing to our company’s success in the IPC market. If you’re ready to take the next step in your marketing career and make a significant impact in the industry, we’d love to hear from you.

        We value your time and effort to go through the application process. Please also understand that only suitable candidates will be contacted for the next steps.

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        About us

        Company Overview

        Founded in 1987, Acrosser was a pioneer in the evolution of industrial computing. For over 23 years, ACROSSER has provided innovative embedded computer solutions and quality products to over thousands customers on helping them reduce the time-to-market to gain the higher competence and to win the market.

        In-Depth and Versatile Applications Experience

        From 1987, ACROSSER has assisted our customers developing the embedded systems for different industries, like Networking Security, Wireless Appliance, Gaming, Medical, Industrial Automation, Surveillance, POS, KIOSK, Digital Signage, Home Automation, Instrumentation, Marine, Military, Transportation,…,etc. Our professional team has the vertical markets knowledge and can help customers develop the right solutions to easily pass the related certificates like FDA for Medical, GLI, Comma 6A for Gaming, FCC Class 2 for Networking appliances….

        Acrosser encourages participation from each employee and believes that everyone contributes to Acrosser success. With “Making your embedded ideas a reality” this vision in our mind, ACROSSER is keeping our promises to all customers to constantly develop innovative solutions and providing professional and fast OEM/ODM custom design services to assist you and your company to become the leader in your vertical market to build the Win-Win relationship together.


        Team

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