電競產品行銷類- PC component產品行銷資深管理師 (Product Marketing Senior Specialist)

1. Develop marketing communication materials for global product launch, including visual materials, videos, website, packaging, sales kits, reviewers guides, social content.
2. Collaborate closely with Product PM, Sales PM, R&D, design team, digital team, growth marketing team and branch offices to create strong and impactful global launch plans and global on-line campaigns.
3. Orchestrate global social engagement and performance by comprehensive marketing strategies that inline with product marketing strategies, impressive social content and strategic media ads plan.
4. Apply for global product design awards (iF, Red Dot, Taiwan Excellence, BC awards, CES Innovation awards, Good Design awards) and generate awareness for products.
This role offers a good opportunity to make a significant impact on global product launch and a chance to work closely with a diverse team of professionals, including global branch office marketers.

1. Over 4 years of experience in Marketing Communications or Product Marketing.
2. Familiar with PC component products (PC chassis, PSU, cooler, peripherals) and the gaming hardware industry. Experience in the PC components industry is preferred.
3. Skilled in product visual and video development planning. Know how to collaborate with design teams and production vendors for high quality deliveries.
4. Exceptional aesthetic sense for marcom material planning. Including excellent Power Point skills for developing compelling sales materials (sales kits) and reviewers guide.
5. Proficient in English, especially in writing and speaking. Experienced in developing copy writing and marcom materials with marketing languages, including sales kits, website, reviewers guide, how-to guides and social copy……etc.
6. Experienced in social media marketing within the PC components and gaming hardware industries. Capable of creating engaging social content to spark consumer interest in products. Knowledge of social media strategy and analytics is an advantage.
7. Additional skills include familiarity with design software such as Adobe Photoshop, Illustrator, AE/Premiere, AI tools, Kamma and GA analysis.
8. Self-driven and can work independently with minimum guidance.
9. Strong cross-team communication skills.
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