電競產品行銷類-電競週邊產品行銷資深管理師 (Product Marketing Senior Specialist)

1. Strategize and execute social content and social ads for product campaigns (pre-launch, launch, and post-launch). Track social media performance using technical tools and plan strategies based on analytical results.
2. Orchastrate global social engagement and performance by comprehensive social marketing strategy.
3. Support marketing communication plans and assets for global product launches.
4. Collaborate closely with Product Managers, Sales Project Managers, Research & Development, and design teams to create sales support and media review materials.
5. Develop and implement Go-To-Market (GTM) plans and strategies for global product/project launches, coordinating with various teams and branch offices to ensure successful launches.
This role offers the opportunity to make a significant impact on our social marketing in product launches and to work collaboratively with a diverse team of professionals. If you’re ready to take the lead in these areas, we’d love to hear from you.

科系: 商業及管理學科類, 市場行銷相關, 其他大眾傳播相關

擅長工具:Excel, PowerPoint, Word, Premiere, Adobe Photoshop, Illustrator

英文:聽: 精通, 說: 精通, 讀: 精通, 寫: 精通

1. Seasoned professional with over 4 years of experience in Social Marketing, Marketing Communications and Product Marketing.
2. In-depth familiarity with gaming PC products and the gaming hardware industry. Experience in the components/peripheral/software industry is highly desirable.
3. Experienced in social marketing for product launches and product sustaining campaigns, including content creation, social ads and social platform management.
4. Skilled in visual and product video development, including scripting, storyboarding, transitioning, visual effects, etc., through collaboration with design teams.
5. Exceptional aesthetic sense for creating marketing communication materials and sales materials (sales kits).
6. Proficient in English, especially in writing and speaking.
7. Proven track record in strategic social and Go-To-Market (GTM) planning and marketing communication asset development.
8. Additional skills include familiarity with design software such as Adobe Photoshop, Illustrator, AE/Premiere, AI tools, Kamma and GA analysis.
9. Self-driven and responsible individual who can work independently with limited guidance on multiple projects.
10. Strong cross-team communication skills.

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