數位行銷專家Digital marketing specialist

你將會負責所有的線上行銷活動，用有效的方法和管道讓潛在客戶知道Approperty，和我們提供的價值。

• 計劃並執行所有網頁，SEO / SEM，電子郵件，社交媒體和顯示廣告。
• 設計，建立和維護我們的社交媒體形象，包括Facebook，Linkedin和Line。
• 測量，討論和分析所有數字營銷活動的績效，並根據目標（ROI和KPI）進行評估和優化。
• 計劃，執行和衡量實驗和轉換測試。
• 識別趨勢和見解，並根據見解優化支出和績效。
• 通過數字營銷和/或傳統營銷集思廣益，制定新的創造性增長策略
• 與內部團隊合作以創建登錄頁面並優化用戶體驗。
• 利用分析能力評估跨多管道和客戶接觸點的端到端客戶體驗。
• 確定關鍵的轉換點和落點，並優化用戶渠道。
• 與代理商和其他供應商合作夥伴合作。
• 評估新興技術。
• 提供適當的思想領導力和觀點供採納。

• Plans and executes all web, SEO/SEM, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence including Facebook, Linkedin and Line.
• Measures, discusses and analyses performance of all digital marketing campaigns and assesses and optimizes against goals (ROI and KPIs).
• Plans, executes, and measures experiments and conversion tests.
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing and/or traditional marketing.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

• 市場營銷或相關領域的文學學士或碩士學位
• 在數位營銷方面具有公認的工作經驗，尤其是在行業內
• 具有領導和管理SEO / SEM，營銷數據庫，電子郵件，社交媒體和/或展示廣告系列的豐富經驗
• 具有優化目標網頁和用戶渠道的經驗
• 具有A / B測試和多元實驗的經驗
• 對網站和營銷分析工具（例如Google Analytics（分析）和趨勢，Semrush，MOz和Ubersuggest）具有紮實的知識
• 廣告投放工具的使用知識
• 具有在所有主要搜索引擎上設置和優化PPC廣告系列的經驗
• 有關HTML，CSS和JavaScript開發和約束的工作知識
• 對Martech、digital marketing有高度興趣
• 五大特質: 團隊精神，持續學習，自我要求，正直可靠，恆毅力

• BA or MA degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B testing and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics and Trends, Semrush, MOz and Ubersuggest)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Five main characteristics: Teamwork, Continuous learning, Self-driven, Integrity and Reliability, Perseverance.