🌱知名保健品牌🌱 Product Marketing Manager - LT

Job Description

  • 品牌策略與營運績效優化:

    負責品牌生命週期管理、營收及獲利指標監控、資源配置與效益分析。
    精準掌握預算分配,確保行銷投資回報最大化,並定期進行業績進度檢視與成本效益控管。

  • 整合行銷方案策劃與執行:

    擬定全方位品牌推廣策略,橫跨傳統及數位媒體。
    策動多元通路行銷活動,並主導新品上市專案,實現市場突破。

  • 市場洞察與消費者行為分析:

    深度挖掘健康產業市場趨勢與消費者需求,運用數據驅動策略制定。
    透過精準的市場分析,發掘潛在商機,為品牌創新發展提供策略指引。

  • 產品生命週期管理與效益最大化:

    運用量化分析進行銷售預測,優化訂貨及庫存管理流程。
    精準調整商品組合,提高產品市場競爭力及收益。

  • 健康賦能品牌產品管理:

    負責該品牌產品的全方位管理。

  • Requirements

  • 產業經驗:

    具備快速消費品 (FMCG) 產業背景。

  • 新品上市:

    擁有成功的新品上市規劃與執行經驗,能有效推動產品進入市場。

  • 數據分析:

    具備卓越的數字分析能力,能精準進行損益 (P&L) 分析,並熟練運用 Excel 等工具。

  • 思維與執行:

    具備獨立思考能力,重視細節管理,並擁有出色的溝通協調能力。

  • 語言能力:

    多益成績 650 分以上,具備良好的英語溝通能力。

  • Interview process

    • 1st Round: Hiring / Online interview
    • 2nd Round: GM / Onsite interview

      如有興趣了解更多JD細節,歡迎直接來信詢問~
      Email: [email protected]
    1
    5 years of experience required
    950,000 ~ 1,200,000 TWD / year
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    About us

    🔥This is the Cake Recruitment Consulting official web page🔥

    Cake Recruitment Consulting - Executive Search, Contracting, EoR/Payroll

    We offer a full range of services, including Executive Search, Contracting, and EoR/Payroll, to meet all your recruitment needs.

    Our Special Advantages and Differentiation:

    • Professional Recruiter + Direct Sourcing - All consultants have industry experience. In addition to providing accurate talent search. E.g Identify relevant client’s competitors, and engage in comprehensive talent acquisition, building long-term relationships with candidates, and providing market information to clients.
    • CakeResume AI + Martech Recruitment - By leveraging digital Martech technology and employer branding, the recruitment process is optimized. Through a database of millions of potential candidates who would not normally appear, the number of candidates reached is increased and speeds up the sourcing process to fill the talent gap.

    About Cake Recruitment Consulting
    Cake is the Leading Asia talent platform. With over millions+ active resumes in our database and still it is increasing every day.

    Currently more than 7,000+ clients are using our recruitment services.


    Team

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    Sr. Consultant
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    Sr. Consultant
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    Sr. Consultant
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    Consultant
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    Associate Consultant

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