🌍 外商SaaS公司｜Product Marketing Executive 🌍 - LT
Job Description
我們正協助一家 外商SaaS公司，招募 產品行銷經理
負責核心產品模組的定位、訊息策略與 Go-to-Market（GTM）推動，位於產品、行銷、業務與客戶團隊之間的關鍵橋樑位置。
🎯 角色定位
✔ 負責產品定位與市場訊息策略
✔ 將產品功能轉化為清晰且具說服力的價值主張
✔ 主導產品上市與功能更新的 GTM 推動
✔ 成為產品與市場之間的關鍵溝通者
💼 主要工作內容
📌 產品定位與訊息策略
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負責核心產品能力的定位與價值主張設計
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與產品團隊合作，將功能轉化為清楚、具市場吸引力的敘事
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建立一致性的市場訊息與溝通架構
🚀 Go-to-Market 策略與執行
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主導產品上市與版本更新的 GTM 推動
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規劃 Webinar、內容行銷、內部銷售支援與整合行銷活動
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與需求開發、銷售與客戶團隊協作，確保市場溝通一致
🎯 受眾與價值溝通
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建立目標客群人物誌（Persona）與訊息優先順序
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清楚傳達產品限制、差異化優勢與發展方向
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成為使用者觀點的代表，回饋至產品與行銷討論
✍️ 內容與敘事能力
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撰寫具說服力的產品內容（Landing Page、Blog、Email、社群等）
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打造能回應客戶痛點的產品故事與價值說明
Requirements
✔ 英文流利（書寫與口說）
✔ 結構化思考能力，能將模糊情境轉化為清晰建議
✔ 能在跨部門合作與多方意見中找到平衡
✔ 對產品行銷持續學習與成長有高度興趣
Interview process
更多資訊請來信詢問
About us
🔥This is the Cake Recruitment Consulting official web page🔥
Cake Recruitment Consulting - Executive Search, Contracting, EoR/Payroll
We offer a full range of services, including Executive Search, Contracting, and EoR/Payroll, to meet all your recruitment needs.
Our Special Advantages and Differentiation:
- Professional Recruiter + Direct Sourcing - All consultants have industry experience. In addition to providing accurate talent search. E.g Identify relevant client’s competitors, and engage in comprehensive talent acquisition, building long-term relationships with candidates, and providing market information to clients.
- CakeResume AI + Martech Recruitment - By leveraging digital Martech technology and employer branding, the recruitment process is optimized. Through a database of millions of potential candidates who would not normally appear, the number of candidates reached is increased and speeds up the sourcing process to fill the talent gap.
About Cake Recruitment Consulting
Cake is the Leading Asia talent platform. With over millions+ active resumes in our database and still it is increasing every day.
Currently more than 7,000+ clients are using our recruitment services.