Associate Manager of Creative Marketing

About Cake

Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 8 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.

Job Intro

We are looking for a Marketing professional and leader to join our dynamic team and play a key role in shaping Cake’s brand presence across markets globally.

This role will focus on amplifying the brand’s upper-funnel impact through creative and localized marketing initiatives to maximize brand influence in each markets. You will collaborate with cross-functional and cross-cultural teams to strategize, develop, and execute high-impact social media initiatives that drive engagement and deliver measurable business value, including but not limited to Social Media, Video marketing, Brand, Campaign, PR and Partnership initiatives.

Responsibilities

• Lead cross regional social media teams & Taiwan video team - keep the team inspired and consistently driving impact.
• Resolve roadblocks, optimize workflows, and maintain quality in social media campaign execution.
• Set objectives, timelines, and strategies to align social media / video strategies with business goals, ensuring cross-team collaboration.
• Integrate social media / video strategies with product development strategies to drive traffic, engagement, revenue, and user registrations while maintaining brand professionalism.
• Lead discussions and oversee the launch of major projects, managing resource allocation and goal setting for successful delivery.

Minimum Qualifications

• 5+ years of hands-on digital marketing experience, preferably in social media.
• 3+ years of team management experience, ideally cross-cultural or cross-regional.
• Strong leadership skills, including communication, resource allocation, and fostering creativity within the team.
• Solid experience in social media strategy planning from a brand’s perspective, with a proven track record of growing followers or driving business value significantly based on the company’s metrics.
• Strong partnership and business negotiation skills to build up impactful connections with global stakeholders, influencers, and external partners.
• Strong business acumen, understanding how social media campaigns contribute to broader marketing and revenue goals beyond content engagement.
• Proficient English communication skills, with the ability to manage cross-regional/cross-cultural teams.

Bonus Qualifications

• Experience in cross-regional/cross-cultural team management.
• Background and marketing experience with global SaaS products.
• Additional marketing experience (including SEO, product marketing, performance marketing, etc.)

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With the above said, we understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team. Even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply even if your experience doesn't align perfectly with what is listed here.

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1. Online Logical Test
2. Initial Screening Call
3. Advanced Video Interview
4. Onsite Final Group Interview