Business Development Associate (Vietnam Market)
Job Description
About Cake
Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 9 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.
Cake Business Team Culture
Values that are the foundation of our team culture, which every member embodies:
- Raise the bar - Impact matters. Stay focused and curious.
- Think big & hustle - Push for bold, thoughtful, and rapid innovation.
- People first - Prioritize development and wellbeing. Help people flourish and feel valued.
- Transparency builds trust - Communicate with candor, honesty, and respect.
- Strength through inclusion - Welcome all voices. What makes you unique makes us all strong.
- One team, one dream - Pride and passion for our mission. Work collaboratively and have fun.
Our Goal in Vietnam
To build the Top 1 tech career platform that empowers Vietnamese to bridge the gap between their potential and world-class opportunities.
We are looking for a "Founder-in-the-making" to join our Vietnam Go-To-Market (GTM) team. Working directly with our Regional Manager, you will be the engine that powers our experimental growth phase. Your strategic impact lies in turning market ambiguity into a predictable revenue pipeline. You will lay the groundwork for how Vietnam’s largest employers (from tech giants to semiconductor fabs) view recruitment marketing and AI-driven talent hunting.
This is not a rigid sales job; it is a collaborative entrepreneurship journey with high experimental freedom, trial-and-error, and direct mentorship from a 10+ year industry veteran.
Your Strategic Impact & Responsibilities
- Market Research & ICP Mapping: Conduct deep-dive research on Vietnam’s corporate and tech sectors to analyze hiring trends, track competitor models, and assist the Regional Manager in refining our target Ideal Customer Profile (ICP).
- Lead Generation & Data Scraping: Own the top-of-the-funnel B2B pipeline by proactively hunting for, qualifying, and building out high-value corporate lead lists across target industries.
- Pipeline Architecture & Tracking: Implement and maintain a highly disciplined CRM tracking system to map out company contacts, stakeholder organizational charts, and outbound touchpoints, keeping data clean and actionable.
- Outbound Outreach Execution: Draft, launch, and monitor creative outbound B2B campaigns via LinkedIn, email, and cold networking to consistently secure exploratory discovery pitches for the team.
Consultative Product & Pricing Support: Collect market feedback on employer willingness-to-pay to help iterate regional service pricing strategies.
Requirements
Who You Are
We are looking for a "Founder-in-the-making"—someone who can navigate the balance between high-level strategy and hands-on execution.
- The Systemic Thinker: You look at messy data or a broad list of companies and can systematically organize them into a clean, prioritized, and high-yielding sales funnel.
- The Hustler with an Entrepreneurial Spirit: You thrive in low-certainty environments where rules aren't written yet. You are motivated by trial and error, moving quickly to test hypotheses until you find a solution that works.
- The High-Achiever: You are deeply competitive and driven by clear goals, taking pride in building a reliable, conversion-oriented pipeline that drives business growth.
- The Strategic Consultant: You view recruitment not as transactional sales, but as a strategic consultative process that solves an employer's deepest talent-branding pain points.
Minimum Qualifications
- Identity: Vietnamese national or native speaker (deeply fluent in the cultural and corporate landscape of Vietnam)
- Experience: Minimum 1 year of professional work experience or high-intensity internship experience in business settings.
- Language: Absolute fluency in written and verbal English.
- Commitment: Available for a full-time, contracted commitment of a minimum of 12 months (with potential for long-term permanent conversion based on performance).
- Location Flexibility: Willing to be stationed and trained in Taipei, Taiwan, with the flexibility to travel to Vietnam for key business campaigns if required.
Bonus: Previous experience in Sales, Recruitment, or high-growth leadership roles. Professional proficiency in Mandarin.
Interview process
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- Online Logical Test
- Initial Screening Call
- Onsite/Online Final Team Interview
*This job will be based in Taiwan. We will provide Work-permit for valid ARC holders.
Please note we prefer applicants who are able to demonstrate your uniqueness as a candidate, one that can bring value to Cake in cover letter in English.
About us
Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 8 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.