Business Development Representative, Malaysia
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Job Description
Job Description
About Cake
Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 10 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.
Cake Business Team Culture
Values that are the foundation of our team culture, which every member embodies:
- Raise the bar - Impact matters. Stay focused and curious.
- Think big & hustle - Push for bold, thoughtful, and rapid innovation.
- People first - Prioritize development and wellbeing. Help people flourish and feel valued.
- Transparency builds trust - Communicate with candor, honesty, and respect.
- Strength through inclusion - Welcome all voices. What makes you unique makes us all strong.
- One team, one dream - Pride and passion for our mission. Work collaboratively and have fun.
Job Intro
As a Business Development Associate at Cake, you will help identify, develop, and convert new market opportunities into sustainable business growth. You will conduct industry and market research, identify prospective clients, and engage business leaders through outbound outreach, meetings, and consultative conversations. By understanding each client’s business objectives and talent challenges, you will develop tailored recruitment strategies and introduce relevant Cake solutions. Working closely with our regional Business, Marketing, and Product teams, you will gain hands-on experience across the full business development cycle—from market mapping and client acquisition to account growth and strategic partnerships. This role is ideal for an analytical, entrepreneurial, and results-driven self-starter who enjoys building relationships, exploring new markets, and turning opportunities into measurable business outcomes.
Responsibilities
You'll be working closely with regional Business Teams and Marketing Teams to achieve our global mission - building the largest talent pool in APAC.
- Market and Industry Research: Analyze industries, market trends, business models, and talent needs to identify high-potential markets, customer segments, and business opportunities.
- Client Sourcing and Market Mapping: Build and manage a pipeline of prospective clients by researching target companies, identifying key decision-makers, and developing structured outreach plans.
- Business Development: Proactively engage prospective clients through cold calls, emails, professional networks, events, and meetings to understand their needs and introduce relevant Cake solutions.
- Consultative Selling: Develop a strong understanding of each client’s business objectives and recruitment challenges, then propose tailored strategies and solutions that create measurable value.
- Pipeline and Performance Management: Manage opportunities throughout the business development cycle, maintain accurate pipeline records, and track key metrics to continuously improve conversion and business outcomes.
- Account Growth and Relationship Management: Build trusted, long-term relationships with clients, identify opportunities to expand collaboration, and provide recommendations that improve client success and return on investment.
- Strategic Partnerships: Identify and engage key stakeholders—including C-level executives, business owners, and ecosystem partners—to develop strategic collaborations, events, and joint marketing initiatives.
- Cross-Functional Collaboration: Work closely with Business, Marketing, Product, and other regional teams to share market insights, improve customer experience, and support go-to-market initiatives.
- Project Management: Partner with senior leaders and internal stakeholders to execute high-impact business initiatives, align responsibilities and timelines, and ensure accountability for results.
- Sales Enablement and Innovation: Explore AI tools, data, and workflow automation to improve market research, client sourcing, outreach effectiveness, and overall business development productivity.
Requirements
Minimum Qualifications
- A recent graduate with a strong bachelor’s or master’s degree in any discipline, ideally with more than two years of full-time professional experience.
- Strong analytical and structured problem-solving skills, with the ability to identify market opportunities and translate insights into practical business development plans.
- Professional fluency in both Mandarin Chinese and English, with strong written, verbal, and presentation skills. A resourceful and driven quick learner who is comfortable operating in a dynamic, fast-paced environment.
- A proactive self-starter who takes ownership, embraces change, and is determined to make a meaningful impact.
- Strong interpersonal, relationship-building, and cross-functional coordination skills.
- The confidence and resilience to initiate conversations, engage prospective clients, navigate objections, and build trusted business relationships.
- A results-oriented mindset, with the ability to prioritize high-impact opportunities, work toward ambitious targets, and measure outcomes.
- A genuine interest in understanding industries, business models, and customer needs.
- A strong passion for turning ideas into business opportunities, exploring new markets, and building initiatives from the ground up.
Preferred Qualifications
- Experience in business development, sales, account management, strategic partnerships, marketing, consulting, or a related field.
- Experience conducting market research, sourcing prospective clients, developing new markets, or supporting go-to-market initiatives.
- Hands-on experience with prospecting, cold outreach, client presentations, business negotiations, or relationship management.
- Familiarity with CRM platforms, sales enablement tools, AI tools, data analysis, or workflow automation.
- Entrepreneurial or startup experience, whether you have founded a venture, sold a product or service, launched a new initiative, built a project from scratch, or contributed to an early-stage organization is highly valued.
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With the above said, we understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem solving and creative thinking, which is why we're dedicated to adding new perspectives to the team. Even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply even if your experience doesn't align perfectly to what is listed here.
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Interview process
- Advanced Video Interview (30-45 mins)
- Offsite Final Presentation Assignment (1 week)
- Onsite Final Interview (1.5-2 hrs)
- Onsite Logical Test (15-20 mins)
- Final Presentation
We Value Your Cover Letter
💡 Please note that it's necessary to apply for this position with an English cover letter that can highlight your unique strengths and the contributions you can bring to Cake. Please include 3–5 points demonstrating evidence of your exceptional abilities related to this role, as well as any notable achievements in professional or academic fields.
Examples may include: Led the production of XX courses per month; Secured 2nd place in the National University Debating Championship; Increased sales by 50% within 2 months after revamping the workflow structure as the main contributor; Acquired 20 top-tier clients within a year and reached 20% market penetration in a specific area. (But feel free to showcase your achievements in your own unique style; these examples are simply guidelines.)
Find out how well you fit this job.
Find out how well you fit this job.
Find out how well you fit this job.
About us
Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 8 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.