Campaign Marketing Specialist

About Cake

Job Intro

Responsibilities

• Design and execute integrated marketing campaigns, including Career Fairs, brand initiatives, and cross-industry collaborations, to drive traffic, registrations, and engagement.
• Oversee campaign execution, managing budgets, timelines, and resources, and ensuring seamless delivery across PR, digital, and social channels.
• Collaborate with internal teams and external partners to align messaging and optimize campaign impact.
• Identify, negotiate, and manage KOL and influencer collaborations to amplify brand reach and track performance for future optimization.
• Monitor campaign results, prepare detailed post-campaign analyses, and provide actionable insights for continuous improvement.
• Support the adaptation and replication of successful campaigns for overseas markets or new product applications.

Minimum Qualifications

• 2+ years of experience in event marketing or O2O campaign execution.
• Proven project management skills in scheduling, resource integration, and meeting campaign objectives.
• Basic familiarity with Canva and a basic understanding of UI/UX concepts for landing page creation, with the ability to collaborate effectively with designers and engineers.
• Strong communication and coordination skills to express ideas, solve problems, and align cross-functional teams.
• Self-motivated and detail-oriented, with excellent time management and adaptability in dynamic environments.

Bonus Qualifications

• Experience in KOL/Account management or cross-industry collaborations, with a focus on multi-objective campaigns for B2B, B2C, or brand goals.
• SEO content writing skills, with a focus on driving organic traffic and enhancing search visibility.
• Fluency in English and experience in international communication.
• Understanding of metric tracking and reporting, with the ability to analyze campaign performance and prepare detailed post-campaign reports.

1. Online Logical Test
2. Initial Screening Call
3. Advanced Video Interview
4. Onsite/Online Final Group Interview

Please submit your resume, cover letter, and portfolio (all in Mandarin or English) when applying. Highlight 1-3 relevant skills or achievements, and include links to any relevant work in your portfolio.