About Cake
Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 8 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.
Job Intro
Join our team as a Campaign Marketing Specialist, where you will play a key role in executing innovative marketing campaigns that drive key metrics across the marketing funnel, including but not limited to traffic, registrations, and social mentions. This position offers an exciting opportunity to refine your expertise in campaign management, collaborate with cross-functional teams, and contribute to impactful initiatives that elevate brand visibility and engagement.
Responsibilities
- Design and execute integrated marketing campaigns, including Career Fairs, brand initiatives, and cross-industry collaborations, to drive traffic, registrations, and engagement.
- Oversee campaign execution, managing budgets, timelines, and resources, and ensuring seamless delivery across PR, digital, and social channels.
- Collaborate with internal teams and external partners to align messaging and optimize campaign impact.
- Identify, negotiate, and manage KOL and influencer collaborations to amplify brand reach and track performance for future optimization.
- Monitor campaign results, prepare detailed post-campaign analyses, and provide actionable insights for continuous improvement.
- Support the adaptation and replication of successful campaigns for overseas markets or new product applications.