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Campaign Marketing Specialist

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Job updated 3 days ago
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Job Description

About Cake

Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 8 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.


Job Intro

Join our team as a Campaign Marketing Specialist, where you will play a key role in executing innovative marketing campaigns that drive key metrics across the marketing funnel, including but not limited to traffic, registrations, and social mentions. This position offers an exciting opportunity to refine your expertise in campaign management, collaborate with cross-functional teams, and contribute to impactful initiatives that elevate brand visibility and engagement.


Responsibilities

  • Design and execute integrated marketing campaigns, including Career Fairs, brand initiatives, and cross-industry collaborations, to drive traffic, registrations, and engagement.
  • Oversee campaign execution, managing budgets, timelines, and resources, and ensuring seamless delivery across PR, digital, and social channels.
  • Collaborate with internal teams and external partners to align messaging and optimize campaign impact.
  • Identify, negotiate, and manage KOL and influencer collaborations to amplify brand reach and track performance for future optimization.
  • Monitor campaign results, prepare detailed post-campaign analyses, and provide actionable insights for continuous improvement.
  • Support the adaptation and replication of successful campaigns for overseas markets or new product applications.

    Requirements

    Minimum Qualifications

    • 2+ years of experience in event marketing or O2O campaign execution.
    • Proven project management skills in scheduling, resource integration, and meeting campaign objectives.
    • Basic familiarity with Canva and a basic understanding of UI/UX concepts for landing page creation, with the ability to collaborate effectively with designers and engineers.
    • Strong communication and coordination skills to express ideas, solve problems, and align cross-functional teams.
    • Self-motivated and detail-oriented, with excellent time management and adaptability in dynamic environments.

    Bonus Qualifications

    • Experience in KOL/Account management or cross-industry collaborations, with a focus on multi-objective campaigns for B2B, B2C, or brand goals.
    • SEO content writing skills, with a focus on driving organic traffic and enhancing search visibility.
    • Fluency in English and experience in international communication.
    • Understanding of metric tracking and reporting, with the ability to analyze campaign performance and prepare detailed post-campaign reports.

    Interview process

    1. Online Logical Test
    2. Initial Screening Call
    3. Advanced Video Interview
    4. Onsite/Online Final Group Interview

    Please submit your resume, cover letter, and portfolio (all in Mandarin or English) when applying. Highlight 1-3 relevant skills or achievements, and include links to any relevant work in your portfolio.

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    2 years of experience required
    480,000 ~ 900,000 TWD / year
    Partial Remote Work
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    About us

    Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 7 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.


    Team

    Avatar of the user.
    COO
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    Senior Recruitment Consultant
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    Senior Recruitment Consultant
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    Senior Marketing Specialist
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    Senior Business Development Representative
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    Senior Manager of Recruitment