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English Content Marketing Specialist

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职缺 11 个月前更新
积极审核简历中

职缺描述

We are seeking a highly motivated and experienced marketing professional to join our team as an English Content Marketing Specialist. The ideal candidate should have a track record of proven skills and expertise in digital marketing, with a focus on growth & branding within the English market. 

As an English Content Marketing Specialist, your primary role is to develop and execute impactful content & SEO as well as brand marketing strategies that are in line with Cake's business objectives and effectively resonate with our target audience in the English market. This position necessitates a profound comprehension of digital marketing strategy, audience segmentation, and the capability to drive engagement, conversions, and leads through compelling marketing initiatives.

Responsibilities:

  • Responsible for formulating SEO & content strategies aligned with the Cake brand across different channels/platforms to achieve marketing objectives for the English market, including but not limited to website, blog, EDM, link building, guest blogging, etc.
  • Collaborate with visual designers and internal/external content team members to execute SEO & content plans/strategies.
  • Create and maintain the content to ensure its relevance & quality to Cake’s audience and alignment with Cake’s brand & objectives.
  • Compile all SEO & content analytics to generate performance reports, and regularly monitor and provide optimization methods.
  • Research, brainstorm, and support the execution for growth & branding in the English markets through different marketing strategies, including but not limited to partnership establishment, event/campaign marketing, ads marketing, social media marketing, KOL marketing, etc. if necessary.
  • Build & maintain relationships with brands, communities, schools, and relevant organizations to grow Cake’s brand awareness & authority in the English markets.
  • Assist in organizing events and campaigns from ideation to execution.
  • Stay updated with industry trends, SEO & content marketing best practices, and emerging technologies to continuously innovate our strategies.

职务需求

Basic Qualifications:

  • At least 2 or more years of SEO & content marketing experience, with a strong portfolio showcasing successful SEO & content strategies.
  • Excellent communication and copy writing skills in English.
  • Proficiency in using GA4 and familiarity with SEO & content performance tracking tools (e.g. Google keyword planner, Ahrefs, Google search console, etc.), along with strong data analysis and insights capabilities to suggest SEO & content optimization strategies.
  • Strong project management skills and attention to detail.


Bonus Qualifications:

  • Basic graphic design skills for visual materials.
  • Familiarity with Google Ads & Meta Ads.
  • Experience in public relations (PR), event planning, or community building for english speaking markets.

面试流程

  1. 30 mins HR Initial Phone Screen
  2. 30-60 mins Online Marketing Q&A session
  3. Take-home Exercise
  4. 1.5~2 hours Group Interview

    Please note that we will prioritize applicants who can effectively showcase their individuality as candidates, highlighting how they can contribute value to Cake through a well-crafted cover letter in English. Kindly share 1-3 of your key abilities and notable achievements relevant to this position with us.

    Please also make sure to include a link to your personal portfolio in the cover letter.

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    需具备 2 年以上工作经验
    480,000 ~ 840,000 TWD / 年
    部分远端工作
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    Logo of Cake.
    Cake
    软件即服务 / 云服务
    51 - 200 人

    关于我们

    Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 7 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.


    团队

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    COO
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    Senior Recruitment Consultant
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    Senior Recruitment Consultant
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    Senior Marketing Specialist
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    Senior Business Development Representative
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    Senior Manager of Recruitment