English Marketing Specialist

Cake is one of the fastest-growing global talent platforms in the APAC region. Our mission is to connect talents with great opportunities.

As we continue to grow, we are seeking a highly motivated and creative individual to join our team as a Marketing Specialist. The ideal candidate must possess proven skills and experience in, particularly, global social media strategy.

Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with company goals and objectives.
• Create engaging and relevant content, including copy and visuals for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Collaborate with the design team to produce high-quality visuals, videos, and other multimedia content that is well aligned with our brand guidelines for special events.
• Manage day-to-day activities on social media channels, including content scheduling, posting, monitoring, and responding to comments and messages.
• Analyze key performance indicators (KPIs) and social media metrics to measure campaigns' effectiveness and make data-driven optimization decisions.
• Stay updated on industry trends, market trends, and competitors' social media activities to identify areas for improvement and enhance our current strategy.
• Work cross-functionally with other teams, including marketing, sales, and customer service, to ensure consistency in brand messaging across all channels.
• Be involved in other marketing functions as assigned.

Basic Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Be familiar with common social media tools like Canva, Hootsuite, CoSchedule, Sprout Social, Supermetrics, etc.
• At least two years of experience in social media management with a strong portfolio showcasing successful campaigns and content creation.
• Excellent written and verbal communication skills in English, with the ability to craft compelling content tailored to different audiences.
• Creative mindset with a passion for storytelling and visual communication.
• Strong analytical skills and the ability to interpret data to drive insights and optimize performance.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills.

Bonus Qualifications

• Video filming & editing skills on various platforms (YouTube, TikTok, Facebook, Instagram, etc).
• Graphic design skills for visual materials.
• Have knowledge about the HR industry or CV, interview, job search & career development-related knowledge.
• Have experience working with influencers/KOLs.
• Certification in social media marketing (e.g., Facebook Blueprint, Google Ads Certification) is desirable.

1. 30 mins HR Initial Phone Screen
2. 30-60 mins Online Marketing Q&A session
3. Take-home Exercise
4. 1.5~2 hours Group Interview

Please note that we will prioritize applicants who can effectively showcase their individuality as candidates, highlighting how they can contribute value to Cake through a well-crafted cover letter in English. Kindly share 1-3 of your key abilities and notable achievements relevant to this position with us.

Please also make sure to include a link to your personal portfolio in the cover letter.