[Indonesia] Content Marketing Specialist

We are seeking a highly motivated and creative professional to join our team as a Content Marketing Specialist. The ideal candidate must possess proven skills and experience in digital marketing, especially in growth hacking in the Indonesian market. The role comes with a focus on content and event marketing, therefore creativity, impeccable language skills, and relevant experience are required along with a passion for creating engaging and educational content for Cake’s target audiences.

Responsibilities:

• Work with the content marketing team to come up with strategies and produce content for B2C and B2B audiences to achieve important business objectives. This include, but is limited to: white papers, newsletters, landing pages, product content localizations, etc.
• Maintain the output quality of all content produced, ensuring alignment with brand guidelines and business objectives.
• Track the performance of produced content, analyze performance data and come up with optimization strategies.
• Work with the marketing team to initiate, plan & execute events to attracting B2C and B2B audiences. This include, but is not limited to: researching and inviting potential collaborators, negotiating collaborations, planning events, managing resources for events, etc.
• Define, align, track and analyze event marketing outcomes to come up with optimization strategies.
• Collaborate with the marketing team to plan & execute creative marketing campaigns, and support the team from a content perspective.

Basic Qualifications:

• 1-2 years experience in digital marketing
• Excellent communication and copywriting skills in Bahasa Indonesia and English
• Possess knowledge on SEO marketing (and technical SEO, preferably)
• Able to juggle multiple projects and work in a fast-paced environment
• Strong attention to detail and time management
• Enjoy communicating with others and loves testing out different ideas or approaches to reach a goal
• Creative and initiative, actively seeking new ways to help create new break throughs
• Efficient and agile, manages time and continuously finding new ways to streamline processes and solve bottlenecks within the team/company

Bonus Qualifications:

• Have knowledge about the Indonesian HR and Recruitment landscape, such as hiring or CV, interview, job search & career development-related knowledge
• Have a keen eye for design and/or graphic design skills (Illustrator, Photoshop, Canva, Figma, etc.)
• Have experience in using CMS tools
• Have experience in CRM marketing and tools
• Possess knowledge in HTML/CSS
• Have 2B marketing experience (with experience generating leads or revenue)

Application Requirements:

Please note that we will prioritize applicants who can effectively showcase their individuality as candidates, highlighting how they can contribute value to Cake through a well-crafted CV and cover letter in English. Kindly share 1-3 of your key abilities and notable achievements relevant to this position with us in your cover letter.

Please also make sure to include a link to your personal portfolio in the cover letter.

1. Online Logical Test
2. Initial Screening Call
3. Advanced Video Interview
4. Online Final Group Interview