Performance Marketing Specialist

About Cake

Established in 2016 in Taiwan, Cake is an international talent community and platform providing comprehensive solutions for job seekers. By offering AI tools for resumes and portfolios, job search strategies, networking resources, and international job opportunities, Cake meets all needs in career development. With over 10 million users worldwide and collaborations with over 10,000 companies, Cake helps talent find the most suitable place at different stages of their careers.

Responsibilities

• Independently manage and execute Meta and Google Ads campaigns across Taiwan, Indonesia, Vietnam, and global markets.
• Monitor, analyze, and continuously optimize evergreen campaigns (focusing on CPA, ROAS, and funnel conversion) on a daily basis. Allocate budgets and adjust strategies based on the unique characteristics of each channel.
• Produce ad creatives and copy, conduct A/B testing, leverage AI tools to accelerate production, and take ownership of the final output quality.
• Collaborate with Product Marketing, Business Development (BD), and overseas Marketing teams to translate strategic directions into actionable advertising campaigns.
• Generate regular performance reports and provide data-driven optimization recommendations.

Requirements

• 2+ years of performance marketing experience, with the proven ability to independently manage Meta Ads and Google Ads accounts (including campaign architecture, audience and keyword strategies, and tracking pixel/conversion event setup).
• Strong data sensitivity, capable of independently conducting performance analysis and translating insights into optimization actions. Familiarity with GA4, Mixpanel, or similar analytics tools is highly preferred.
• Solid testing methodology, with the ability to design and interpret A/B tests for both creatives and copywriting.
• Proactive adoption of AI tools (Generative AI, automation tools) to enhance work efficiency, paired with a keen judgment to evaluate the quality of AI-generated outputs.
• Proficient in English (listening, speaking, reading, and writing) to effectively handle cross-market creatives and communication.

Nice to Have

• Experience in promoting B2B / B2C SaaS products.
• Experience in cross-border market advertising (especially in Southeast Asia or Western markets).
• Hands-on experience with LINE Ads, App Store Ads, LinkedIn Ads ****or other media channels.

Why Join Us

• Direct Impact on a Global Scale: Directly drive the growth engine of our AI product (Cake AI) and manage substantial advertising budgets across four diverse international markets (TW, ID, VN, and Global).
• Cutting-Edge AI Workflow: Immerse yourself in an AI-first environment. You will have access to and learn the industry's most advanced AI-assisted marketing practices alongside a forward-thinking team.
• Valuable SaaS Growth Experience: Gain hands-on, highly sought-after experience in scaling a SaaS product. You will learn how to optimize the entire user journey, from initial acquisition to funnel conversion and retention.
• Data-Driven & High Autonomy: We believe in letting the data speak. You will have the creative freedom and autonomy to test new strategies, scale successful campaigns, and make your own mark.
• Collaborative & Focused Culture: Work in a team where strategy and execution are perfectly balanced. We review data and brainstorm together, ensuring you are supported while keeping you fully focused on driving performance without administrative distractions.

Requirements

• 2+ years of performance marketing experience, with the proven ability to independently manage Meta Ads and Google Ads accounts (including campaign architecture, audience and keyword strategies, and tracking pixel/conversion event setup).
• Strong data sensitivity, capable of independently conducting performance analysis and translating insights into optimization actions. Familiarity with GA4, Mixpanel, or similar analytics tools is highly preferred.
• Solid testing methodology, with the ability to design and interpret A/B tests for both creatives and copywriting.
• Proactive adoption of AI tools (Generative AI, automation tools) to enhance work efficiency, paired with a keen judgment to evaluate the quality of AI-generated outputs.
• Proficient in English (listening, speaking, reading, and writing) to effectively handle cross-market creatives and communication.

Nice to Have

• Experience in promoting B2B / B2C SaaS products.
• Experience in cross-border market advertising (especially in Southeast Asia or Western markets).
• Hands-on experience with LINE Ads, App Store Ads, LinkedIn Ads ****or other media channels.

1. Online Logical Test
2. Initial Screening Call
3. Advanced Video Interview
4. Onsite Final Group Interview