[Vietnam] Social Media Marketing Specialist

We’re looking for a creative and results-driven Social Media Marketing Specialist to join our Vietnam Marketing team. If you’re passionate about leveraging local insights to craft engaging content, driving performance through Meta ads, and building strong online communities, we’d love to hear from you.

In this role, you’ll take the lead on social media marketing (with a focus on Facebook and TikTok), manage Meta ad campaigns, and drive UGC strategies. Therefore, skills in video editing, content creation, paid campaign management, and community engagement are required.

Responsibilities: 

• Plan and execute content across Facebook and TikTok, with the goal of driving measurable business outcomes.
• Track and analyze performance metrics to optimize content strategy and ensure alignment with KPIs such as app downloads, user signups, and lead generation.
• Plan, execute, and optimize Meta ad campaigns to generate leads and conversions for both B2B and B2C services.
• Launch and manage UGC campaigns to enhance organic reach and engagement, while contributing to broader acquisition or brand awareness goals.
• Collaborate with the Business Development team to ensure social media initiatives support key product and business metrics.

Qualifications:

• 2+ years of experience in content creation and performance ads management.
• Proven track record in running and optimizing Meta ad campaigns and able to articulate how the campaigns contributed to key performance metrics.
• Strong sense of creativity and visual storytelling.
• Proficient in video editing and visual design tools such as Adobe Premiere, Capcut Pro, Illustrator, Canva Pro, etc.
• Strong language proficiency in both Vietnamese and English.
• Ability to multitask and thrive in a fast-paced environment.
• Attention to detail and effective time management skills

Bonus Qualifications:

• Familiarity with the HR and recruitment industry.
• Experience or strong understanding of UGC strategies to enhance brand reach and organic engagement.

1. Online Logical Test
2. Video Interview
3. Online Final Team Interview

Please submit all your application files in English and make sure to include your portfolio link in your CV or Cover Letter. This can help better to understand your previous achievements in social media marketing.