Senior Specialist, e-Commerce (Contractor)

Job updated 2 meses ago

Descripción del trabajo

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.

At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.

Primary Purpose:
The Senior Specialist, e-Commerce will be responsible for Coach e-Commerce growth in local market, through direct to consumer digital ecommerce platforms (coach.com, MOMO, Shopee)

The role will be not only executing store activity plan, promotion strategy, coordinate projects and oversee daily operations to improve both financial results and consumer experience, but also she/he will work closely with agency and local Marketing team for improving digital User Experience cross all DTC e-Commerce Channels.

Key Roles and Responsibilities will include:
[Operation]
• Support digital eCommerce platforms (.com/ MOMO/Shopee) operation including site content refreshment, product listing and update, performance marketing planning & content preparation, ongoing customer service maintenance, internal and external e-commerce tool integration, and regular functional audits with enhancement planning.
• Work closely with product, allocation and logistics team on managing DTC Channels inventory levels vs. sell through.
• Monitoring industry trends, best practice and competitor activity.
• Run DTC digital ecommerce platforms and identify opportunities in optimization.

[Analysis and Reporting]
• Give support on weekly & monthly eCommerce business report, monthly dashboard and by campaign performance review deck.
• Ongoing analysis of key business metrics including classification and key item sales, site performance, conversion analysis, email database growth and behavior, marketing programs.
• Trace and secure the sales performance in line with financial target.

[TW eCommerce Performance Marketing]
• Work very close with local marketing team and GC marketing team to deep understand GC mkt calendar and well adapted into all DTC e-Commerce platforms with localization idea, products and activity.
• Corporate with agency and monitor performance mkt including CPA buy social ad, SEM and SEO. Always on optimization the landing page and user experience to improve the conversation performance and ROI.

[Partnership]
• Visit and communicate with third-party business partners and agencies.
• Work closely with local & GC marketing/ e-Commerce team to align on key mkt strategy and learn & look for opportunities of the best practice / case for localization on Coach.com

Requisitos

The accomplished individual will possess...
• Minimum 5 years+ working experience in related field E-Commerce Marketing background on Luxury or cosmetics industry is preferred.
• Strong project management capability on e-Commerce websites/channels.
• Creative but stay within framework of brand.
• Strong interpersonal, presentation, analytic, and multitasking abilities.
• Highly organized, consumer-centric, business-driven; ability to work under pressure, meet deadlines, highly flexible and adaptable.
• Strong capability on events/activities planning and executions.
• Proficient in English reading and writing skills (TOEIC 700 points or above is a plus).
• Good communication skills and logical thinking.

1
5 years of experience required
40,000 ~ 60,000 TWD / mes
Trabajo a Distancia Parcial
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Logo of 荷蘭商蔻馳皮件股份有限公司台灣分公司.

Sobre nosotros

COACH於1941年成立於紐約,是一個充滿設計感的現代奢華皮具和生活方式品牌,秉持 Expressive Luxury “真我新奢”的價值,產品由手藝出眾的工匠,選用最上乘的材料製作而成。

品牌憑藉其自由精神和美式傳統,傳達出現代視角、獨特性和創造力,並以自然流露的紐約風尚代名詞為世界所知。

《我們的歷史和精神》

1941年,6名才華洋溢的工匠自一隻穿戴多時的棒球手套取得靈感,手套的獨特光澤及柔韌質感,驅使他們決心在皮革觀感上尋求突破,既希望自家的製成品能反映嚴謹的歐洲技術,又能同時表現美式獨有的簡約風格。

結合傳統手工藝與創新技術,工匠們將最優質、經特別曬染的皮革,打造成一套12款精工縫製、功能完美的設計系列-就這樣,一項美國經典宣告誕生。

皮革的精湛工藝,一直是COACH的品牌核心。多年來,精工製作皮革的自然美感,一直是我們的靈感來源。COACH皮革的品質被視為最重要一環,因此皮革工廠送來的原料當中,我們只會選用當中的三分之一。

手工縫製是我們的堅持,轉鎖式關掣 (turnlock closures) 及狗帶式夾子(dogleash chips)是經典標記,就像我們的馬車商標一樣,容易辨認。今天即使放眼全球,Coach已經被公認為美國風格的一大經典,紐約依然是我們的家與靈感之源。

過去數十年,COACH一直堅持傳承工藝。不管時裝與潮流如何演變,品牌依然忠於自家的特色與傳統。我們的工匠一直是製作工序的核心,而他們對品質的堅持,是品牌的原動力。由此,每一細節必經妥善處理;每塊皮革必經鑽研;每件產品亦須經過測試 —— 因此每件擁有COACH標籤、在全球各地出售的產品,其品質之高,甚至超越品牌訂立的嚴謹標準,我們對自己所做的一切,深感自豪!


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Sarah