Senior Specialist, e-Commerce (Contractor)

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.

At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.

Primary Purpose:
The Senior Specialist, e-Commerce will be responsible for Coach e-Commerce growth in local market, through direct to consumer digital ecommerce platforms (coach.com, MOMO, Shopee)

The role will be not only executing store activity plan, promotion strategy, coordinate projects and oversee daily operations to improve both financial results and consumer experience, but also she/he will work closely with agency and local Marketing team for improving digital User Experience cross all DTC e-Commerce Channels.

Key Roles and Responsibilities will include:
[Operation]
• Support digital eCommerce platforms (.com/ MOMO/Shopee) operation including site content refreshment, product listing and update, performance marketing planning & content preparation, ongoing customer service maintenance, internal and external e-commerce tool integration, and regular functional audits with enhancement planning.
• Work closely with product, allocation and logistics team on managing DTC Channels inventory levels vs. sell through.
• Monitoring industry trends, best practice and competitor activity.
• Run DTC digital ecommerce platforms and identify opportunities in optimization.

[Analysis and Reporting]
• Give support on weekly & monthly eCommerce business report, monthly dashboard and by campaign performance review deck.
• Ongoing analysis of key business metrics including classification and key item sales, site performance, conversion analysis, email database growth and behavior, marketing programs.
• Trace and secure the sales performance in line with financial target.

[TW eCommerce Performance Marketing]
• Work very close with local marketing team and GC marketing team to deep understand GC mkt calendar and well adapted into all DTC e-Commerce platforms with localization idea, products and activity.
• Corporate with agency and monitor performance mkt including CPA buy social ad, SEM and SEO. Always on optimization the landing page and user experience to improve the conversation performance and ROI.

[Partnership]
• Visit and communicate with third-party business partners and agencies.
• Work closely with local & GC marketing/ e-Commerce team to align on key mkt strategy and learn & look for opportunities of the best practice / case for localization on Coach.com

The accomplished individual will possess...
• Minimum 5 years+ working experience in related field E-Commerce Marketing background on Luxury or cosmetics industry is preferred.
• Strong project management capability on e-Commerce websites/channels.
• Creative but stay within framework of brand.
• Strong interpersonal, presentation, analytic, and multitasking abilities.
• Highly organized, consumer-centric, business-driven; ability to work under pressure, meet deadlines, highly flexible and adaptable.
• Strong capability on events/activities planning and executions.
• Proficient in English reading and writing skills (TOEIC 700 points or above is a plus).
• Good communication skills and logical thinking.