Senior Product Marketing 資深產品行銷

Have you released products that send 5B business messages a year? Have you dreamed about working in a company that values your growth, your ownership, and transparency? Are you proud to think globally and act locally in Taiwan, Japan, Thailand, and beyond?

If these excite you, come work at Crescendo Lab and grow together.

// About Crescendo Lab

Acquiring a new customer can cost 5 to 10 times more than retaining an old one. Businesses are looking for ways to engage with their customers effectively and cost effectively. Crescendo Lab aims to make business communication easy with marketing technology (MarTech) and sales technology (SalesTech) solutions, building on top of messaging apps (e.g. LINE, Facebook Messenger, Instagram Direct, WhatsApp, and text messages) and OMO (Offline Merge Online) engagement. Its flagship product, MAAC (Messaging Analytics & Automation Cloud), integrates CRM, marketing automation, and data analysis functions to help enterprises establish a unified customer database and conduct personalized marketing. Its new product, CAAC (Conversational analytics and automation cloud), provides conversation automation, 1:1 customer engagement, and workflow management functions to help businesses streamline customer journeys at scale. We serve over 600 brands across retail, e-commerce, consumer product and services, media, finance, and more. Some notable clients include IKEA, GAP, H&M, Hugo Boss, Unilever, Taokaenoi, Pizza Hut, Vogue, GQ, Elle, PC Home, Rakuten Market, KK Day, Greenpeace, China Trust, SC Asset, Porsche, Playpark, BMW, Nissan, PlayStation, Weider, . The company was founded in 2017 and has expanded to Thailand and Japan since 2021.

/ About this role

A Product Marketing Manager (PMM) tells the product’s story to the market, and vice versa. To do that, she/he works with multiple teams to identify what to build, who to build for, what story to tell, and markets to tell to. She/he bridges Product and GTM (go-to-market) teams to tell the story well.

// What we’re looking for

We’re looking for a Senior Product Marketing Manager (B2B SaaS) that can develop a holistic customer funnel, launch product features successfully, market the product while bringing people along, and maximize business impact while working with Product and go-to-market. Specifically:

• Segmentation, targeting, positioning (STP) - define where we’d play, how we grow in the market, and lay out buyer journeys with messaging frameworks (who, why, what, how, where)
• Insights - identify market insights through market research, persona interviews, competitor analysis, product feedback loop, early testing, co-pitching, and internal roadshows
• Feature releases - develop go-to-market strategies, messaging and copy, lead generation plan, and execute them well working with marketing, sales enablement, and customer success teams
• Market attention - make splashes with product launch events, case studies, videos, website, blog posts, whitepapers, events (with Marketing), and press releases (with Public Relations)
• Success metrics - Make sure the right business metrics are set, tracked, and optimized working with regional markets

Required qualifications

• Experienced in product marketing (2+ years), or in relevant roles in B2B SaaS (5+ years)
• Best-in-class positioning, messaging, storytelling, go-to-market planning, and execution
• Communicative with extreme clarity, both verbal and written (English)
• Keen observation of problems worth solving and insights
• Highly skilled in critical thinking and problem solving
• Excellent cross-functional collaboration that delivers and scales

Preferred qualifications

• Great business acumen with desire to expand expertise from marketing, product management, consulting, or business development
• Fluent in Mandarin, reading, writing, listening and speaking
• Experienced in Japan market and other regions
• Adaptative in being strategic and tactical

// It’s a great fit if you are…

• Passionate about products, the market, and being the voice of our customers
• Outcome oriented and a go-getter
• And of course, a great storyteller

請透過以下連結投遞履歷，謝謝!
Please submit your application via this link:

https://cresclab.teamdoor.io/s/FXjkMte4

Benefits

◎ 安心保障

• 法定保障-勞保、健保、勞退提撥
• 貼心保障-到職滿一年，即享有每年1萬元健康檢查補助

◎ 彈性工作環境

• 大安站步行 5分鐘，上下班交通方便
• 彈性上下班時間，可自由安排遠端上班
• 開放式工作空間，你可以選擇在任何舒適的角落工作

◎ 公司文化

• 年輕團隊，扁平組織，去官僚化的快速溝通
• 互相包容尊重、講求效率與信任
• 所有的意見都會被重視，一起學習成長

◎ 福利制度

• 到職即享有無期限休假，只要工作能完成，連休沒有上限！(所有假別皆不扣薪)
• 公司提供高規的 MAC 筆電 or 補助3萬自己買
• 每個月零食櫃更新，還有各式咖啡、茶，隨時補充能量
• 定期公司聚餐，投票去吃大餐
• 每季Team Building活動，一起同樂去

◎ 進修機會

• 公司補助參加 Workshop 或進修課程，讓你學習到業界最新的知識
• 不定期的業界人士內部分享，讓你了解業界的的最新脈動 (之前請過北美 Google，矽谷工程來、大數據工程師來分享業界最新動態）
• 更多詳情請閱讀公司部落格：http://bit.ly/2JX3vnO