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Silicon Valley Startup - Senior App Marketing Specialist in Taipei
Job Description
We are looking for an experienced App Marketing Specialist with at least 5 years of experience in app marketing, particularly in the US market. The ideal candidate should have native or near-native English skills, a deep understanding of US culture and trends, and the ability to independently execute marketing projects such as growth strategies, ad campaigns, ASO, or SEO.
We’re open to part-time and contractor roles. If you’re in Taipei, this position requires on-site work at our office. If not, remote work is fine.
- If based in Taipei → Hybrid remote work (on-site at our office 3 days per week)
- Remote-friendly if/when you’re in the US
- We are open to full-time, part-time, and contractor roles
- Part-time and contractor roles: 16-30 hours per week
What will I work on?
- Develop and execute growth marketing strategies to expand our user base in the US, focusing on high-impact channels
- Support team members in US campaigns, providing insights and leadership in execution
- Independently manage and execute projects in at least one marketing area: ASO, SEO, paid ads, content marketing, or growth marketing campaigns
- Stay up-to-date with US trends and culture, ensuring our strategies resonate with the target audience
- Work closely with the creative team to produce marketing assets (screenshots, videos, ad creatives, etc.)
- Collaborate with the product team to optimize the user journey and align branding with marketing efforts
- Analyze data and insights to refine and optimize marketing experiments and campaigns
- Document processes and strategies clearly, ensuring organized execution and knowledge sharing
Requirements
What skills are required?
- 5+ years of experience in app marketing, working on mobile apps
- Native or near-native English skills—can write, edit, and communicate flawlessly in American English, including slang
- Experience marketing in the US market, with deep knowledge of US user behavior, trends, and cultural nuances
- Familiarity with female audiences and trends, especially Gen Z women
- Expertise in at least one core area of app marketing, such as SEO, ASO, paid ad campaigns, content marketing, growth strategies, influencer campaigns, etc
- Ability to independently manage projects from planning to execution, requiring minimal guidance
- Strong documentation and communication skills—able to clearly explain ideas, methods, and strategies
- Fast learner, able to adapt and support areas outside your direct expertise when needed
- Highly organized, detail-oriented, metric-driven
Nice to have
- Experience working on social or dating apps
- Experience using mobile marketing/analytic tools (e.g., Data.ai, AppTweak, Google Ads, Meta Ads Manager, AppsFlyer, Amplitude)
Interview process
Interview Process
- Interview with HR
- Home assignment
- Interview with the marketing manager
- Interview with the app founder and CEO
- Chat with HR to discuss salary and contract
About us
Profitable US Startup with Taipei Headquarters
DOWN is a social app for honest dating and interesting conversations with over 10 million users. Users can choose whether they want to Date or Hookup (in American slang, "Get Down") with other users, so their intentions are clear. Plus, we are adding fun voice features and apps to expand in social beyond dating!
Be a part of the fast-growing, unabashedly honest startup behind the DOWN App! We have a Western/American management style, where you can learn a lot, share your ideas, and have a global impact!
Avoid corporate shackles and have a huge impact from the start!
If you would fit into a fun, quick-moving, yet chill work environment where you can be yourself, then talk to us about being on our team! At DOWN, we value honesty and people who are always trying to improve / learn new skills. We ship code quickly and operate in a fun growth culture. We dare say it's the most open and honest startup around.
Our team is lean and mean, so you'll learn from our founders frequently and have huge opportunities for impact. We are a startup where ownership matters, so you'll take the control of your area to make sure DOWN is as wonderful as our users want it to be!
🦾 The past and future of the teamFounded in 2013 by The Global Growth Expert, Colin Hodge, Down was acquired by Paktor in 2016 after reaching over 5 million users organically, merged companies with 17Live in 2017, and then reacquired by the founders in 2018.
We now treat Taipei as our headquarters, growing from a team of 2 into 15. Team members often get exposure to multiple aspects of running successful, profitable social apps, while growing their ownership skills for one main area.
We're focused on growing the team with better and better talent, especially smart and eager-to-learn people!
💡 What kind of talent fits best at Down?At DOWN, we value honesty and people who are always trying to improve / learn new skills.
Unlike many traditional Taiwan work cultures, we encourage independent thinking, curiosity, and taking risks through experimentation. You'll fit in well if you:
❶ Have a "growth mindset" and try to keep growing
Our best team members are hungry to learn, want to grow in their careers and lives, accept and give thoughtful feedback, and take on new challenges or risks.
❷ Are responsible and reliable
Our team members should be communicative, thorough, and show strong ownership of their areas, working hard to set a high standard for their professional expertise.
❸ Are curious about social dynamics and apps
We are driven by providing valuable connections to people worldwide, whether for short-term & casual dating, long-term & serious dating, new friends, language partners, or plenty of other use cases. If you're interested in how to innovate on social discovery apps, you'll be a great addition!
****VERY IMPORTANT*****
If you are interested in a job please:
- Send through English CV + Cover Letter to [email protected]
