Product Manager, Marketing
Job Description
Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
How you’ll make an impact：
Product Launch & Commercialization
- Lead the execution of comprehensive product launch plans, including strategies and tactical execution for new product launches, programs, and initiatives.
- Develop and implement product marketing materials and programs that support launch and commercialization strategies, in alignment with established brand guidelines and processes.
- Drive marketing collateral and labeling through all relevant legal, regulatory, and compliance approval processes for minor product launches.
Clinical & Scientific Marketing
- Develop clinical marketing messages aligned with Global strategy, current clinical literature, and regulatory and legal requirements.
- Build and deliver strong clinical marketing perspectives and content based on scientific evidence to support major product launches, data releases, and therapy development needs.
- Translate complex clinical data into clear, compelling messaging for internal and external audiences.
Sales Enablement & Training
- Partner with Sales and Training teams to support new hire onboarding, product launches, and ongoing field communications.
- Lead the development and execution of marketing and product training materials.
- Deliver sales force training to ensure strong product knowledge and confident field execution.
Stakeholder Engagement & External Partnerships
- Build and maintain relationships with key opinion leaders (KOLs) to inform launch planning and gain insights into the competitive and clinical landscape.
- Collaborate with medical societies and professional organizations to support clinical consensus-building and disease or therapy awareness.
- Plan and execute physician education programs in partnership with Sales and Professional Education teams.
Cross-Functional Collaboration
- Work closely with cross-functional partners to ensure alignment on strategy, messaging, timelines, and execution.
- Ensure all marketing activities adhere to corporate, legal, and regulatory standards.
What is it like to work at Edwards Lifesciences in Taiwan?
As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.
We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).
Edwards Lifesciences in Taiwan also offers the following benefits:
Competitive Compensation and Benefits package
Additional contributions into LPA Retirement Plan
Risk Insurances
Hospitalization Insurance
Meal Benefits
Service Awards
Enhanced Leave Benefits
Employee Stock Purchase Program
Employee Assistance Program
Education Reimbursement Program
Comprehensive Well-being Program including preventive health checks, access to flu vaccination, fitness subsidy, healthy lifestyle workshops and webinars, charity activities and much more.
Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.
Requirements
What you'll need (Required):
Bachelor's Degree 5 years years experience of work experience Required or
Master's Degree or equivalent 3 years years experience of related experience Required
Experience working in sales, marketing, or healthcare industry Preferred
What else we look for (Preferred):
• Proven expertise in MS Office Suite
• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
• Excellent problem-solving , critical thinking, and investigative skills
• Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics.
• Substantial knowledge of marketing concepts and principles
• Expertise and ability to coach others in one or more functional areas
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies
• Strict attention to detail
• Ability to interact professionally with all organizational levels
• Ability to manage competing priorities in a fast paced environment
• Work is performed independently on complex projects and/or lines of work and may be reviewed for accuracy and soundness
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
About us
Edwards Lifesciences is the leading global structural heart innovation company, driven by a passion to improve patient lives.
Through breakthrough technologies, world-class evidence and partnerships with clinicians and healthcare stakeholders, our employees are inspired by our patient-focused culture to deliver life-changing innovations to those who need them most.
Edwards Lifesciences (NYSE: EW), our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today.
Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives.
Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life.