Product Marketing Manager

Job updated over 5 years ago

Job Description

  • We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching) and marketing materials
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field
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About us

公司簡介
本公司創立於民國86年,為工業電腦出口中小企業。

主要商品/服務項目
工業電腦週邊相關產品

福利制度
週休二日

經營理念
開發嵌入式單板電腦、工業用主機板、類比與數位轉換、工業自動化的解決方案。


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