2025 行銷儲備幹部 Marketing HGP_HEINEKEN Graduate Program (HGP)｜2025/04/03 投遞截止🔥

【職務內容 What You'll Experience】

在這家擁有百年歷史的全球啤酒公司，我們誠摯邀請您加入，共同為啤酒產業注入創新與熱情！我們正在尋找一位充滿活力且結果導向的人才，加入我們的行銷團隊，參與 HGP 2025 計劃。這個角色為您提供一個難能可貴的機會，參與具有影響力的專案，提升品牌知名度，並支持公司策略目標的實現。理想的候選人需具備創意思維、積極主動解決問題的能力，以及良好的團隊合作精神，對行銷充滿熱忱，並致力於交付高品質的成果。

• 與跨部門團隊合作，制定並執行與業務目標一致的行銷策略。
• 協助為各種渠道（包括數位、社群媒體以及傳統平台）創建吸引人的內容和材料。
• 監測並分析市場趨勢、競爭者活動以及客戶洞察，識別成長機會。
• 支持行銷活動、事件和促銷的規劃與執行。
• 協助衡量與報告活動績效，提供優化未來計劃的洞察。
• 參與腦力激盪會議，貢獻創新點子，以提升品牌的知名度與影響力。

At this century-old global beer company, we invite you to join us in infusing innovation and passion into the beer industry! We are seeking a dynamic and results-driven individual to join our Marketing team as part of the HGP 2025 program. This role offers an exciting opportunity to contribute to impactful projects, drive brand awareness, and support the company’s strategic goals. The ideal candidate is a creative thinker, a proactive problem-solver, and a strong team player with a passion for marketing and a commitment to delivering high-quality results.

• Collaborate with cross-functional teams to develop and execute marketing strategies that align with business objectives.
• Assist in creating engaging content and materials for various channels, including digital, social media, and traditional platforms.
• Monitor and analyze market trends, competitor activities, and customer insights to identify opportunities for growth.
• Support the planning and execution of marketing campaigns, events, and promotions.
• Contribute to the measurement and reporting of campaign performance, providing insights to optimize future initiatives.
• Participate in brainstorming sessions and contribute innovative ideas to enhance the brand’s visibility and impact.

18個月完整且豐富的HGP計畫:

【在海尼根工作 Working at HEINEKEN 】

我們每天以產出優質產品為傲，這些產品不管在派對上、工作會議中，甚至是在家中沙發上也許都曾經出現過。HEINEKEN 海尼根台灣所提供的不僅僅是啤酒，我們積極努力創建一個宜人的工作環境，讓每個人都感到受到尊重並擁有平等的機會。每一個獨特的個性、知識和技能都是我們成功的關鍵。

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.

在HEINEKEN台灣，我們致力於打造一個充滿活力且包容的工作環境，促進創新和卓越。作為啤酒的全球領航品牌，我們致力於吸引頂尖人才，並為員工提供專業成長和發展的機會。

At HEINEKEN Taiwan, we strive to create a dynamic and inclusive work environment that fosters innovation and excellence. As a global leader in the beverage industry, we are committed to attracting top talent and providing employees with opportunities for professional growth and development.

Days in a life系列

• 公司文化：HEINEKEN以其團隊協作和充滿活力的企業文化而聞名。我們相信多樣性、公平和包容，重視每位團隊成員的獨特貢獻。我們的文化鼓勵創造力、團隊合作。並且對提供最優質的產品和消費者體驗充滿熱情。
• Company Culture: HEINEKEN is renowned for its collaborative and vibrant company culture. We believe in diversity, equity, and inclusion, valuing the unique contributions of each team member. Our culture encourages creativity, teamwork, and a passion for delivering quality products and experiences.

• 專業發展：加入HEINEKEN台灣意味著踏上不斷學習和發展的旅程。我們的員工可以參與各種培訓計劃、導師計劃和職業晉升機會，確保他們具備在工作中取得卓越表現所需的能力。
• Professional Development: Joining HEINEKEN Taiwan means embarking on a journey of continuous learning and development. Our employees have access to various training programs, mentorship initiatives, and career advancement opportunities, ensuring that they are well-equipped to excel in their roles.

• 創新和可持續性：作為一家具有前瞻性的企業，HEINEKEN致力於創新和可持續性。我們鼓勵員工富有創造力，並參與我們在減少環境負面影響並促進負責任商業實踐的各項倡議。
• Innovation and Sustainability: As a forward-thinking company, HEINEKEN is committed to innovation and sustainability. We encourage employees to think creatively and contribute to our initiatives aimed at reducing our environmental impact and promoting responsible business practices.

• 員工福利：在HEINEKEN台灣，我們重視員工的健康和福祉。我們的全面福利計劃包括有競爭力的薪酬、健康和健身計劃，以及其他致力於提升工作與生活平衡的福利。
• Employee Benefits: At HEINEKEN Taiwan, we value our employees' well-being. Our comprehensive benefits package includes competitive salaries, health and wellness programs, and other perks designed to enhance work-life balance.

【最特別的你 The unique you!】

• 邏輯清楚, 連貫並且事實導向. Logical, consistent and insight led.
• 良好的溝通和人際交往能力。Strong communication and interpersonal skills.
• 具有創意思維，並對細節有敏銳的觀察力。Creative mindset with a keen eye for detail.
• 能夠在快節奏的團隊環境中工作。Ability to work in a fast-paced, team-oriented environment.
• 擁有分析能力，能解讀數據並提出可行的洞察。Analytical skills to interpret data and derive actionable insights.
• 熟悉數位工具和平台者優先考慮。Proficiency in digital tools and platforms is a plus.
• 擁有成長型思維，並願意學習與適應。A growth mindset and a willingness to learn and adapt.

【時程 Timeline】

1/20 - 4/3 Applications open! 歡迎投遞

4/11 Announcement of shortlisted video submissions 公布影片入選名單

4/23 Group Interview 團體面試

4/30 Announcement of group interview results 公布團體面試結果

5/5 Final Interview 最終面試

5/12 Announcement of final results 公布結果

🍏 說明會報名: https://forms.gle/nLwZgeXxRjhFef4K7

【報名辦法 How To Apply】

請點選本職缺「立即應徵」投遞履歷

請提供一段不超過 5 分鐘的影片，用英文分享且必須含以下內容為主：

• 自我介紹，別忘了展現想法，露出你的臉，讓我們好好認識你！
• 用三個詞形容你HEINEKEN 台灣的印象，為什麼選這三個詞？
• 如果要你設計一場讓全台灣都知道 HEINEKEN 台灣的活動，你的活動會有甚麼規劃?

Drop us a video that's no longer than 5 minutes, shared in English, with the following content:

• Self-Introduction: Don’t forget to share your thoughts, show your face, and let us get to know you better!
• Describe HEINEKEN Taiwan in Three Words: Use three words to describe your impression of HEINEKEN Taiwan and explain why you chose these words.
• Event Proposal: If you were to design an event that makes HEINEKEN Taiwan known to everyone across the country, what would your event plan include?

請於報名時提供影片連結 Please provide your video link when applying.

請務必將影片連結正確填提供於報名表，否則您的報名將不予受理。Please fill in the video link correctly on the application form, otherwise your application will not be accepted.

以下為影片連結提供的相關說明Here are some notes on providing video links:：

• 影片連結應為公開或私人連結，評審方可觀看。The video link should be a public link so that the judges can view it.
• 影片連結應為永久連結，評審可於報名截止日期後仍可觀看。The video link should be a permanent link so that we can still view it after the application deadline.
• 影片連結應為原始連結，不得經過任何修改。The video link should be the original link and should not be modified in any way.

燈光、攝影、動作！Lights, camera, action!