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(Global Marketing)Web Data Analyst/Strategist-J01997
Job Description
Responsibilities
● Carrying out keyword research using software such as aHrefs, SEMrush, and Google Keyword Planner to optimize web content
● Tracking website performance and generating insights/optimization plans such as organic traffic, conversion rates, and time spent on the page using platforms such as Google Analytics and Similarweb
● Monitoring and reporting on search trends and SEO performance using Google Trends
● Performing competitor analysis to identify content gaps and areas for improvement in website design using Microsoft Clarity
● Initiating/ collaborating with cross-functional teams such as website development, design team, SEO, content, copywriting, and other relevant teams to improve the website performance
● Keeping updated about the latest knowledge and skills in the expertise of data analytics
Requirements
Qualifications
● Proficient in both Mandarin and English (this one should be added to UX Strategist as well)
● Performing periodic technical audits on the websites
● Have sufficient knowledge to convince web developers and IT administrators to ensure the necessary technical architecture is in place for custom CMS
● Carrying out keyword research using software such as aHrefs, SEMrush, and Google Keyword Planner to optimize web content
● Tracking website performance and generating insights/optimization plans such as organic traffic, conversion rates, and time spent on the page using platforms such as Google Analytics and Similarweb
● Monitoring and reporting on search trends and SEO performance using Google Trends
● Performing competitor analysis to identify content gaps and areas for improvement in website design using Microsoft Clarity
● Initiating/ collaborating with cross-functional teams such as website development, design team, SEO, content, copywriting, and other relevant teams to improve the website performance
● Keeping updated about the latest knowledge and skills in the expertise of data analytics
● +3 years of direct experience in SEO and web data analytics
About us
HTC 致力於將智慧融入生活之中，為全球智慧行動裝置與科技的創新先驅。我們創造的 VIVE Reality，結合 VR、AR、AI、5G、Blockchain 尖端科技，除了持續打造再進化的硬體及軟體，創造出具有絕佳體驗與革命性效能的產品外，也推出對企業、文化、藝術、教育、醫療及娛樂具有深刻意義的內容，呈現令世界耳目一新的成果。 2022 年我們向世界揭示了 VIVERSE 願景，發表 HTC 包羅萬象的產品策略，未來各項創新融合將應用於 VIVERSE 世界中!
