(Global Marketing)Digital Media Director/ Manager/ Assistant Manager-J01745

Job updated about 2 months ago

Job Description

Job Mission:
Digital Paid Media and CRM Marketing

Main Responsibilities:
Plan, execute and measure the success of our online digital media activities. This position will be heavily involved in the operations of branding and performance campaigns of multiple digital paid media platforms, including, but not limited to, Google Ads, Facebook Ads, LinkedIn Ads, Twitters Ads and TTD DSP solution. Responsibilities include the planning, execution, and optimization of advertising campaign results across the VIVE/ HTC global websites.

Digital Media Campaign Strategy and Execution (B2B/ B2C)
• Identifying objectives and advising on suitable measurement strategies
• Benchmarking performance across digital media channels and advising on measurement KPIs
• Create campaigns and manage multiple digital advertising media accounts of different platforms across multiple global markets
• Using methodical performance analysis to optimize campaign strategies and performance
• Research and identifying potential of new innovative methodologies and tools that may be used to optimize digital media strategy and execution

CRM Marketing Campaign Planning and Execution and Project Management (B2B/ B2C)
• Develop/ execute global digital CRM plan
• CRM journey planning
• Marketo platform operation & analysis and optimization to provide ultimate CRM experience
• Identify, analyze and implement quality and efficient improvements to CRM processes

Digital Marketing Reporting and Analysis
• Reporting on key campaign metrics, analyzing and interpreting trends and providing actionable insights based on available media and analytics data
• Performing ROAS/ ROI analysis to evaluate efficiency and effectiveness of different digital marketing campaigns
• Analyzing the effect of multiple digital media channels have on each other and develop and implement innovative strategies for improvement and performance growth
• Deliver campaign performance analysis reports via excel/ Power BI and presentations to stakeholders among different global regions.
• Data management/market trend observations
• Keep track on paid media and CRM activities and animation in the markets.

Requirements

Qualifications:
Bachelor’s degree with 3+ years experience in digital marketing, paid media buying and CRM marketing experience.

•B2B digital marketing experience is preferred
•Familiar with media advertising platform and need to have the practical experience for operate these relevant platforms.
•Experiences with CRM Marketo platforms preferred
•Extensive program management experience
•Enthusiastic and self-motivated, with the ability to lead and manage projects proactively
•Attention to detail, with an overall passion for continual improvement
•Strong analytical abilities, including analyzing data and drawing insights
•Proficiency with Microsoft Word, PowerPoint, Excel for producing reports and presentations
•Fluent in English and Chinese mandarin with excellent communication, presentation and interpersonal skills
•Ability to research, troubleshoot potential issues and articulate problems with internal groups.
•Prior experience in the consumer electronics and mobile phone and VR industry is a plus.

2
2 years of experience required
700,000 ~ 1,500,000 TWD / year
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About us

HTC 致力於將智慧融入生活之中,為全球智慧行動裝置與科技的創新先驅。我們創造的 VIVE Reality,結合 VR、AR、AI、5G、Blockchain 尖端科技,除了持續打造再進化的硬體及軟體,創造出具有絕佳體驗與革命性效能的產品外,也推出對企業、文化、藝術、教育、醫療及娛樂具有深刻意義的內容,呈現令世界耳目一新的成果。 2022 年我們向世界揭示了 VIVERSE 願景,發表 HTC 包羅萬象的產品策略,未來各項創新融合將應用於 VIVERSE 世界中!





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