Senior Marketing Specialist - Performance Marketing 資深廣告成效行銷專員

inline is a software startup focused on maximizing restaurant efficiency managing tables and reservations. We have thousands of restaurants including leading chain brands, Michelin-starred restaurants, shopping malls, and busy brick-and-mortar restaurants. We also partner with food-tech platforms, social apps, and various media services to grow the exposure and business for inline restaurant customers.

Our team is launching and exploring more global opportunities in key cities, including Sydney, Melbourne, Brisbane, Perth, Tokyo, Osaka, Hong Kong, Singapore, Kuala Lumpur, Bangkok, and the cities in APAC. For people with solid professional skills and talents, who are highly motivated to expand their career and grow in a fast, flexible environment, we have several opportunities to build the business with our team and write the legend with inline for the next thousand partners at a rapid pace.

We’re looking for a self-motivated marketing specialist who has proven experience in leading e-commerce companies with successful records of performance marketing, especially in digital ads. In this role, you will have the opportunity to strategize, develop, and manage digital campaigns across various platforms, optimizing user engagement and brand visibility. We are a fast-paced, results-driven team—if you're a problem solver with great project management and communication skills, we’d love to hear from you!

【 What You Will Do 】

▮ Digital Marketing & Paid Advertising – Plan, execute, and optimize digital media campaigns across platforms such as Google Ads, Meta Ads, Google Analytics 4, and LINE LAP to drive business growth.
▮ Data Monitoring & Performance Optimization – Track and analyze key performance indicators (KPIs) across marketing channels and campaigns, identifying opportunities for improvement.
▮ Market Trends & Innovation – Stay ahead of industry trends, product innovations, and emerging technologies to explore new marketing opportunities and strategies.
▮ Customer Insights & Communication – Engage with customers, understand their needs, and provide insights-driven marketing solutions.
▮ Content & Brand Promotion – Develop and manage multi-channel marketing strategies through SEO, blogs, social media, affiliate programs, short videos, influencer collaborations, and more to enhance brand presence.
▮ Project Management & Cross-Functional Collaboration – Manage timelines, oversee execution, and coordinate with internal teams and external partners to ensure successful marketing deliverables.

【 Requirements & Personal Traits 】

▮ 3+ years of digital marketing experience, particularly in Google Ads, Meta Ads.
▮ Proficiency in Google Analytics 4 (GA4) and digital marketing analytics, with strong analytical and quantitative skills, as well as solid knowledge of Excel for data-driven decision-making.
▮ Strong sense of responsibility, able to work and thrive in a dynamic startup environment where you derive priorities, requirements, and goals from the company context.
▮ Strong project management skills, with the ability to multitask and manage multiple stakeholders.
▮ Creative thinker who's able to tackle business problems and communicate solutions to cross-functional teams.
▮ A proactive problem solver who can identify market opportunities and develop actionable marketing strategies.
▮ Fluency in both English and Chinese is a plus.