1. Develop annual dessert/side dish portfolio strategy to meet consumer preferences
and trends.
2. Work closely with the Product Development team to innovate and refine
dessert/side dish offerings.
3. Review and optimize product development and launch processes with cross-
functional teams to deliver "One team, One brief, One plan."
4. Oversee PR strategies for promoting dessert/side dish categories.
5. Plan and implement product launch and promotional activities for dessert/side
dish lines.
6. Conduct promotional proposals based on financial analysis for dessert/side dish
categories.
7. Collaborate with cross-functional teams for review and conduct post-promotion
evaluation.
8. Manage agencies to deliver effective communication and insights that influence
consumer perception of desserts/side dishes for business/brand building and
enhancing product image.
9. Supervise promotional campaigns to ensure timely execution and achieve brand
awareness targets for dessert/side dish products.
10. Enhance promotional efficiency to maximize ROI for dessert/side dish
campaigns.
11. Manage consumer insight projects related to dessert/side dish preferences and
act as the contact window for cross-team alignment.
12. Control A&P spending for dessert/side dish categories within budget.
1. Minimum Education Requirement:
-Bachelor’s degree in Marketing or Mass Communication required; MBA
preferred
2. Relevant Experience and Minimum Years Required
-2–3 years of experience in FMCG or F&B preferred
-Brand and social marketing experience
-Project management and new product development experience preferred
-High-growth performance with a fast-track record
怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 1,000 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。
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