台灣總部 - KFC Marketing Brand Manager, Commercial(企劃部產品經理)

• Analyze business, consumer and market data to develop strong customer insights for marketing priorities and activities.
• Formulate a consumer and business insight led strategic marketing plan & channel strategy to deliver sales and transaction goals
• Collaborate with operation, EC, CRM team to deliver the planned target
• 30% Channel strategy to have clear proposition and growth plan, building awareness, driving penetration and frequency.
• 20% Revamp value strategy and build consistent value platform
• 10% overall menu & pricing
• Supervise subordinates and grow individuals
• Oversee plans to ensure execution excellence
• Regular business review – weekly & monthly
• Day-to-day business operation

1. Minimum education requirement
• BS Degree with major in marketing. Statics or MBA is preferred.
2. Relevant experience and minimum years required
• At least 8+ years of experience mainly in experience (FMCG/ Retail industry/E commerce).
• Leadership experience is a must – this position needs to supervise senior marketers
• Preferred commercial / trade marketing / research background
• Preferred food industry
3. Basic skills requirements
• Commercial sense:
(1) Business acumen, strong logic thinking and commercial planning skill
• Collaboration skill:
(1) Proven ability to build relationships with cross function through genuine communication, prompt action and effective problem solving.
(2)Proven ability to lead, facilitate and negotiate with stakeholders, including navigating conflicting viewpoints
• Digital savvy:
(1) Familiar with digital channels and marketing in a digital world
(2) Basic knowledge of EC & CRM metrics
• Good time management, business writing, organization and attention to detail

4. Competence Requirements
• Agile working attitude and can accept fast retailer speed& tempo.
• Demonstrated ability to handle multiple projects and details simultaneously.
• Good communication skills can well be managed for cross function communication skill
• Ability to work well under pressure with time management.
• Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for teamwork.