集團總部 - Pizza Hut Marketing Brand Manager(企劃部產品經理)

Communication (in Digital/Platform/Alliance)
◆IMC: creative brief, IMC plan
◆Marketing Material Production
．Digital/ Social media: brief to creative agency, review copy/graphic, post-tracking
．Leaflet production: brief, proposal, shooting support, print quality
．POSM: brief to internal designer, print quality review, Qty estimation
．PH website banner: brief to internal designer
．PH website system: system brief, test, go live check
．Tie-in voucher: brief to internal designer, print quality review
．Virtual store set up and management
◆Media
．Media plan: brief, agency proposal, cue, implementation, post-tracking
．Digital Media and social platform management
．PR/event: brief, event support, post-tracking

Consumer Insight, Competitors/Market monitor
◆Market / Competitor Monitor
◆FGD: brief, concept, screen, fieldwork, report
◆Consumer validation: brief, screen, quotation review based on contract or previous quotation, questionnaire, fieldwork, report
◆Call back survey: brief, call list, quotation review based on contract or previous quotation, questionnaire, fieldwork, report

Product Development & Promotion & Process Management
◆NPD/Promotion Proposal (national, tie-in), product quantity forecast, incentive scheme, cross-function shake-down, AC meeting, POS code application, store memo, internal marketing, periodically sales analysis (template design, data-mining, learning & next steps)
◆Product can be digital products or physical food innovations, both applicable
◆Weekly sales tracking
◆Process Management (central kitchen vs. OEM, FA channel management including listing and building virtual store with effective promotion planning)

Build gifting/home occasions (including sports, gaming, and drama) to increase CUO, customer usage occasion via exploring co-op opportunities or business platforms.
◆Identify co-op opportunities with sizable business impact
◆Set up KPI and track after execution
◆Strategically build partnership with 3rd parties if needed

•BS Degree with major in marketing. MBA is preferred.
•At least 6 years of experience in the marketing related field (FMCG/EC industry or digital agency)
•Digital Marketing experience is preferrable
•Experience in working in platform (like FA/Gaming/Line/91APP) is preferrable
Passion in food
•Strong passion for winning
•Entrepreneurship spirit
•New product/business development experience is preferred
•Demonstrated ability to handle multiple projects and details simultaneously
•Ability to work well under pressure with time management
•Proven track record of consistently exceeding corporate objectives and quotas
•Strong logic and strategic thinking, analytical skills, presentation, communication, organization, and time management skills
•Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for team work
•Quick response, sense of urgency
•Good analytical skills on quali/quanti research finding with strategic insight
•Fluent in English writing, speaking and presentation.
•Excellent Excel, Word, and PowerPoint skills