Lead multi-category growth plan & future pipeline
• To achieved assigned category target growth plan – Dessert, Burger, drink, breakfast
• Category expansion and portfolio management
• Portable strategy development to in line with regional-global strategy
• Plan and execute annual A&P to meet multi-category growth target
• Supervise BM and AM for career development
Key responsibilities:
- Analyze business, consumer and market data to develop strong customer insights for marketing priorities and activities;
- Formulate a consumer and business insight led strategic marketing plan & category pipeline to deliver sales and transaction goals;
- Supervise subordinates and grow individuals
- Oversee category plan to ensure execution excellence
- Regular business review – weekly & monthly
- Day-to-day business operation
Qualifications:
1. Minimum education requirement
- BS Degree with major in marketing. Statics or MBA is preferred.
2. Relevant experience and minimum years required
- At least 5+ years of experience mainly in experience (FMCG/ Retail industry/E commerce).
- Leadership experience is a must – this position needs to supervise two senior marketers
- Preferred food industry
3. Basic skills requirements
- Collaboration skill:
> Proven ability to build relationships with cross function through genuine communication, prompt action and effective problem solving;
> Proven ability to lead, facilitate and negotiate with stakeholders, including navigating conflicting viewpoints
- Commercial sense
> Business acumen, strong logic thinking and commercial planning skill
> Good time management, business writing, organisation and attention to detail
4. Competence Requirements
- Agile working attitude and can accept fast retailer speed& tempo.
- Demonstrated ability to handle multiple projects and details simultaneously.
- Good communication skills can well be managed for cross function communication skill
- Ability to work well under pressure with time management.
- Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for teamwork.
怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 1,000 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。
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