Digital Marketing

職缺描述

Digital marketing operations and management for Kao Group brands or sub-brands. Key responsibilities include:

1. Digital Marketing Strategy & Execution
   1. Formulate digital marketing communication strategies and tactical plans in alignment with brand communication goals
   2. Oversee execution and conduct comprehensive performance evaluations (KPI analysis).
2. Social Media & Platform Management
   1. Plan and manage brand presence across owned social media channels (SNS), including FB, IG, and LINE, based on brand strategy.
   2. Manage and optimize YouTube advertising campaigns.

• Logical Thinking & Prioritization
• Possess strong logical thinking skills with the ability to synthesize information quickly and manage business priorities effectively.
• Independent Project Leadership
  • Capable of independent proposal development and demonstrating a proactive approach to driving projects forward.
• Cross-functional Collaboration
  • Equipped with excellent communication skills and a collaborative attitude for effective cross-departmental teamwork.
• Strategic Creativity
  • Ability to leverage brand strategy while applying personal creativity to marketing initiatives.
• Market Sensitivity
  • Keen interest in monitoring O2O (Online-to-Offline) marketing trends and staying updated on trending topics.