Freelance Brand Strategist

- Conduct in-depth market research, competitor analysis, and consumer behavior studies to identify market opportunities.
- Develop comprehensive brand frameworks, including brand purpose, vision, mission, core values, and personality.
- Define brand positioning and unique selling propositions (USP) to ensure the brand stands out in the industry.
- Create verbal identity and communication strategies, including tone of voice and messaging pillars.
- Translate strategic insights into actionable creative briefs for design and content teams.
- Oversee brand architecture and consistency across various touchpoints and marketing channels.
- Provide strategic consultation and presentations to clients to align brand goals with business objectives.
- Monitor and evaluate brand performance, adjusting strategies based on market feedback and data.

- Bachelor’s degree in Marketing, Communications, Advertising, or a related creative field.
- Proven experience (2-3+ years) as a Brand Strategist, Account Planner, or similar role in a creative agency or consultancy.
- Strong portfolio demonstrating successful brand building, rebranding, or strategic growth projects.
- Exceptional analytical and critical thinking skills with the ability to turn data into storytelling.
- Proficient in creating professional strategy decks using tools like Google Slides, Keynote, Canva, or Miro.
- Excellent communication and presentation skills, with the ability to influence stakeholders.
- Self-motivated and able to manage multiple projects independently while meeting strict deadlines.
- Up-to-date with the latest digital marketing trends and branding methodologies.
- High adaptability to work with diverse clients across different industries.