Senior/Lead – Communications (Creative & Content)

You're not just looking for a content job — you're looking for a place where what you create truly matters.

At MoMo, Donation is not just a feature. It is an entire community of people who choose to do good every day — from a user who regularly donates 1,000 VND, gives Xu coins or Heo Vang accumulated on the MoMo app, to long-time supporters who have been part of dozens of charity campaigns.

This role exists to tell those stories. You will be the first person to build a structured content engine for the Gamification Donation platform — from in-app content to TikTok, from strategy to hands-on production — with full creative ownership and real budget to execute.

You’ll fit right in if you love to turn a good story into content that gets people talking and acting, spot trends before anyone tells you to, and know how to use technology to bring your ideas to life.

Mô tả công việc

This is a role where you are both the strategist and the creator.

1. Content & Campaign Strategy

• Own the content strategy, editorial calendar, and key visuals across channels.
• Shape campaign messaging that connects with users and drives action; A/B test hooks, headlines, and visuals to optimize conversion.
• Use AI tools to speed up production and improve content quality.

2. Project Execution & Partner/Agency Management

• Run Donation marcom projects end-to-end: from brief and timeline to production and launch.
• Brief, manage, and evaluate creative/media agencies and vendors — quality, timeline, and budget.
• Be the communication point of contact with external partners (sponsors, NGOs, KOL agencies) to align messaging and co-marketing execution with the Partnership team.

3. Channel Management & Performance

• Manage tone of voice, publishing cadence, and engagement across all owned channels & communities.
• Track weekly content and channel KPIs (engagement, follower growth, traffic); report performance and propose data-driven adjustments.

Yêu cầu công việc

Must-Haves 

• 3–5 years in content marketing, communications, or brand/campaign management, with a portfolio.

• Bachelor's degree in a related field.

• English: IELTS 6.0 / TOEIC 750 or equivalent.

• Proven experience managing agencies/vendors and running campaigns end-to-end.

• Strong content strategy and storytelling ability.

• Actively uses AI tools in daily workflow.

• Independent and proactive — can turn a brief into a full content plan and see it through execution.

Strong Advantages

• Experience in fintech, super-apps, NGO/CSR, community platforms or online fundraising.

• Have built a social/community channel from scratch and achieved measurable follower growth.

• Comfortable using visual design tools (Canva, Photoshop, or similar) to produce or direct key visuals.

• Hands-on video production skills (filming, editing).

• Experience working with nano KOLs / micro KOLs / KOCs to amplify campaign content.

• Experience negotiating or managing sponsor/co-marketing partnerships