Growth Marketing / Demand Generation Manager (FormX.ai)

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Job updated 26 days ago
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Job Description

About FormX.ai

FormX.ai is a flagship product of Oursky that leverages AI to automatically extract key information from documents, enabling businesses to streamline workflows and automate repetitive processes. The platform makes it easy to build custom data extractors tailored to different document types—saving time and reducing manual effort.

Read more about our company at Careers @ Oursky

About the Role

We are seeking a highly analytical and creative Demand Generation / Growth Marketing Manager to own and drive our lead generation efforts from strategy to execution. This role will be responsible for understanding our target marketing, crafting compelling messaging, launching cold outreach campaigns, growth hacking for organic traffic, and empowering our sales team with high-quality leads and essential materials.

If you have a proven track record of converting marketing efforts into tangible business results for B2B startups, we want to hear from you!

Success in this role will be measured by Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) KPIs.

Responsibilities

  • Define Target Market & Painpoint Messages: Conduct in-depth research to identify and articulate our ideal customer profile (ICP) and their core pain points, ensuring our messaging resonates effectively.
  • Create Targeted Account Lists: Develop strategic account lists for Account-Based Marketing (ABM) initiatives and to support our Business Development team's outreach.
  • Drive Cold Outreach Campaign: Execute cold outreach campaign via LinkedIn, Email and other platforms.
  • Develop & Manage Email Marketing: Create compelling email campaigns, including promotional emails, newsletters, and lead nurture sequences.
  • Drives SEO Ideas: Identify high-impact SEO opportunities with various type of lead magnet that attract our target audience organically.
  • Track & Analyze Performance: Track, analyze, and report on campaign performance, key metrics (e.g., MQLs, SQLs, CPL, CAC, ROI), and overall lead funnel progression.
  • Create Sales Materials: Develop and update sales materials, including presentations, case studies, battlecards, and collateral that effectively communicate our value proposition.
  • Stay Updated: Keep up-to-date with the latest trends, tools, and best practices in growth hacking and digital marketing.

Requirements

What we are looking for in you

  • 2+ years of experience in a growth hacking, digital marketing, or related role, preferably in B2B SaaS startups (Fresh graduates with a strong interest are also welcome to apply)
  • Strong analytical skills and proficiency in data analysis tools.
  • Hands-on experience with AI tools, specifically workflow and vibe coding.
  • Strong understanding of SEO best practices and how to translate them into content ideas.
  • Excellent written and verbal communication skills, with a strong ability to craft compelling messages.
  • Basic understanding of HTML, CSS, and web technologies.
  • Not required, but a big plus if you have:
    • Experience in growing traffic for products which target software / IT decision-makers such as CIOs, IT Managers, Product Managers, Developers, etc.;
    • Computer Science Background.

Location

  • Taipei
  • Fully Remote
    • only for fully remote applicants, fluency in Cantonese is a MUST-have requirement

What We Offer

  • Flexible work location
  • Profit-sharing plan for staff joining 2+ years
  • Opportunity for professional growth
  • Flexible vacation policy
  • Bureaucracy-free startup culture :)

How to Apply

Apply at: https://go.oursky.com/apply-srmkt

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1 years of experience required
54,000 ~ 99,000 TWD / month
Managing staff numbers: not specified
Optional Remote Work
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About us

Oursky 是一家創立於香港的軟體公司,除了在香港、台北和倫敦設有固定辦公室,我們多元化的團隊成員在不同國家和地點遠端工作。我們以開發者和技術為中心、推崇職人精神,並致力推動社會進步。我們以開發開源軟體解決方案為己任,協助企業進行數位轉型,以及幫助開發者打造安全及重視隱私的軟體。我們的產品均是自籌經費研發,確保 Oursky 的工程師文化及素質能體現在每個項目上。

產品及服務

  • FormX 能透過手機掃描或拍攝文檔,擷取其中的重要資訊並將其結構化。 用戶可以上傳樣本,並透過標記來自行訓練新模型;另外我們針對收據、發票、身份證 / 護照等文件提供預訓練的模型,使用我們的 FormX API 更為便捷。
  • Authgear 是一項隨插即用的開源身份驗證,其對開發者友善、預設多種功能的特性,有助消費者應用程式增長。 透過簡便的系統整合,Authgear 協助企業改善用戶體驗、註冊轉換率、帳戶安全等範疇,同時統一各平台上的認證體驗。
  • 專業服務:我們致力為全球各地客戶打造創新的數位產品及優秀的用戶體驗。我們的服務涵蓋 UI/UX 設計、軟體開發、機器學習 (machine learning)、軟體測試及產品管理顧問服務。過去我們一直深得客戶信賴,包括嶄露頭角的新創公司,以及大型企業例如 Google、Milwaukee、渣打銀行及匯豐銀行等等。

工程文化

Oursky 有濃厚的工程師文化,例如我們常常會嘗試最新的程式語言(雖然我們大部分的程式碼都是 Python 或 Go,但也會用 Haskell、Rust 或探索實驗其他新語言)、保持高水準的 Code Review,並採用精簡流程的內部工具如 DevOps 及 CI 相關的軟體。

了解更多: Careers @ Oursky