- ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐ข๐ฆ๐๐ ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ข๐จ๐ง (Photo, Video, Product review articles, other contents).
- ๐๐๐ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐๐ฌ:
โข Manage product information on Panasonic's website and social media
โข Collaborate with agencies for campaign planning
โข Monitor and optimize campaigns to meet KPIs
โข Conduct surveys and customer research with Product Marketing
โข Track competitors using social listening tools.
- ๐๐๐ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐๐ฌ:
โข Organize BTL events and activations for fridges
โข Set marketing direction and targets in collaboration with Product Marketing
โข Optimize BTL activities to achieve KPIs
โข Support dealers with their BTL initiatives.
- ๐๐๐๐ข๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐๐ฌ๐ค๐ฌ:
โข Promote gift purchases and manage inventory
โข Handle legal documents and contracts
โข Oversee payments and administrative paperwork
โข Maintain product content on dealer sites.
โ
๐ฅ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐บ๐ฒ๐ป๐๐:
โข Background: Bachelor/ masterโs degree in marketing or relevant majors
โข Experience: From 3 years of experience in Marketing (prefer candidates working in consumer electronics marketing field)
โข English Proficiency: Advanced
โข Proactive and deep understanding in Marketing tactics (ATL and BTL).
Panasonic presence in Vietnam since 1950s, and marked its official presence in Vietnam in 1971 with the first plant in aiming to contribute to Vietnam society through activities ranging from R&D, manufacturing, sales & distribution and Corporate social responsibilities (CSR).
Panasonic Vietnam (PV) is the first 100% foreign invested company to assume the role of the country headquarter in Vietnam. As of April 2022, Panasonic Vietnam Group comprises of seven companies including Panasonic Vietnam and its sales division of Panasonic Sales Vietnam (PSV), Panasonic Research & Development Center Vietnam (PRDCV), four manufacturing companies including Panasonic Appliances Vietnam (PAPVN), Panasonic System Networks Vietnam (PSNV), Panasonic Industrial Devices Vietnam (PIDVN), Panasonic Electric Works Vietnam Co., Ltd. (PEWVN) (previously named as Panasonic Life Solutions Vietnam), and the Panasonic Insurance Service Vietnam (PISVN). The Group currently employs a total workforce of more than 7,000 employees. In Vietnam, Panasonic is one among those enterprises that place great emphasis on social activities surrounding education and environment for wellness life of Vietnamese people and sustainable development of Vietnam.