Senior Digital Marketing Specialist (eCommerce / Campaign / Channel Growth)

Responsibilities

• Plan and execute  digital marketing and community marketing campaigns to arouse brand awareness, word-of-mouth, traffic and drive GMV growth. 
• Provide engaging text, image and video content for social media accounts and affiliate partners.
• Drive growth performance such as new customer acquisition, retention, branding, new category through campaigns, marketing channels and any other platform resources.
• Design, implement and analyze A/B tests across marketing channels and platforms.
• Conduct rigorous and frequent analysis on initiative performance (campaigns and channels) and be able to conclude insights and advise next-up action.
• Work closely with internal departments and other regions for campaigns and channels such as eDMs and APP Push.
• Support other ad-hoc marketing campaigns and offline events.

Essential Requirements

• Degree holder in Marketing, Journalism, eCommerce or related disciplines.
• 3+ years hands-on experience in digital marketing and/or eCommerce marketplace.
• Project management, marketing channel optimization, and solid copywriting skills are passionately delivered.
• Familiar with online shopping trends of Asian lifestyle design goods and services in Hong Kong and Macau market.
• Data-driven, creative, self-initiative, energetic, well-organized, detail-minded and able to work independently.
• Strong communication skills and being a good team player is a must.
• Knowledge in using Canva would be an advantage.
• Good command of written and spoken English and Chinese.