Digital Marketing Specialist (Social Media)

Responsibilities

• Plan and manage all Social Media platforms strategy including content creation, posting and monitoring social community.
• Work with Influencer and KOL to continuously achieve social media traffic goals.
• Execute digital marketing campaigns for different business purposes such as brand awareness, traffic and GMV.
• Monitor the performance of digital marketing campaigns and marketing channels, and prepare related reports and analysis with insights.
• Support other ad-hoc marketing campaigns and projects.

Requirements

• Degree holder in Marketing, Journalism, Ecommerce or related disciplines.
• 1 - 2 years practical experience in social media platforms like Facebook, Instagram or YouTube.  Fresh graduates are welcome.
• Understanding social media trends and best practices across the digital and new media sectors.
• Familiar with e-commerce and online shopping trends of Asian lifestyle goods and services in Hong Kong and Macau market.
• Data-driven, creative, self-initiative, energetic, well-organized, detail-minded and able to work under high pressure.
• Ability to create creative copywriting and content in Chinese independently.  Experience in video shooting would be an advantage.
• Knowledge in using Canva would be an advantage.