Brand Manager/Assistant Brand Manager

Key Role
• Develop category and brand strategy.
•Develop and execute marketing plans and take the ownership of budget management.
•Collaborate with cross-functional team to execute brand strategy and plans to achieve category business objectives and brand marketing measurements.

Responsibilities
• Execute market research activities to identify consumer and customer insights.
• Develop and execute brand marketing plans, including innovation/renovation development, pricing strategy, communication and media plan.
• Track marketing initiatives against set measurements to enhance effectiveness and business impact.
• Deliver brand growth targets with brand P&L accountability and market share growth.
• Manage marketing expenditures to enhance efficiency, effectiveness/ ROIs.
• Collaborate with cross functional team to identify needs & opportunities, developing pricing, distribution, consumer promotion strategies for assigned category.

• Commercial awareness and sense of urgency
• Quick learner and high achiever, able to deliver under pressure
• Analytical skills to make fact-based business recommendations
• Creativity
• Strong communications skills
• Able to lead and collaborate with a cross-functional team on assigned projects