Senior Marketing Associate (SBMart Performance Marketing)
職缺描述
- Creating and executing a solid performance marketing strategy & execution plan for our clients ( FMCG )
- Managing budgets and campaigns across all digital channels (Mainly Facebook) to drive strong returns on investment and efficient CAC
- Execute SBmart new user acquisition plan on Paid-media and other potential channels (KOL, TV show and road show etc.)
- Amend campaign creative designs and In-App landing page optimization depends on the performance of paid-ads
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid media channels
- Working closely with our Key Account manager to share Paid-ads improvement ideas, feedback & present results with clients ( FMCG )
- Deliver the Paid-ads proposal and post-opportunity report for our client ( FMCG ) to meet or exceed established critical metrics
職務需求
- You have relevant experience in driving APP install Paid-ads campaign
- You are familiar with Mobile Data management platform ( Branch or Firebase or AppsFlyer )
- You have 3+ years of relevant experience in the role of performance marketing.
- You are familiar with Meta Ads Manager. Google Ads, Line Ads are Plus.
- You have solid expertise in the campaign and channel analysis and reporting.
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills.
- You are able to use illustrator or photoshop is a plus
- You are open-minded, curious, and a strong problem solver.
- Native Chinese language speaker with good written and spoken skills in English
- A self-starter, independent individual with a roll-up-the-sleeves attitude who can thrive in a fast-paced and demanding environment
關於我們
ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car. Their brainstorming session sparked the concept of a more rewarding way to shop, starting with the idea of earning online Cashback.
From those late-night musings emerged the ShopBack Group, now the leading shopping, rewards, and payments platform in Asia-Pacific. With over 45 million shoppers across 12 markets (and counting!), ShopBack now facilitates more than half a million transactions daily for over 20,000 online and in-store partners.
Fresh off its debut in the European market, ShopBack is on the lookout for thrill-seekers to embark on this exhilarating journey to build The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.
Warning: Not for the faint-hearted. Possible side effects may include spending more on shopping (but don't worry — you earn Cashback).
