Meta Affiliate Associate - Marketing, Shopee

KOL Segmentation & Incentives

• Work closely with KOL-managed teams (KAM, MCN, etc.) to understand KOL insights, pain points, and needs, with a focus on building stronger relationships with key-focused KOL groups.
• Segment KOL and design performance-base incentive schemes to grow and retain high-performing KOLs; coordinate execution and track performance.
• Analyze campaign and KOL performance to provide actionable recommendations, identify growth opportunities, and develop operational strategies to stay ahead of competitors.

Marketing Communication Plan

• IMC Strategy & Planning: Build integrated marketing communication (IMC) plans for campaigns/always-on activities across digital, social, PR, KOL/creators, CRM, offline, etc.
• Messaging & Content Direction: Define key messages, communication pillars, and content angles; provide clear briefs for content, design, video, and social executions.
• Channel & Media Coordination: Recommend channel mix, formats, and timelines; coordinate with media/performance teams to ensure efficient reach and conversion.
• Campaign Calendar Management: Own communication timelines, deliverables, and stakeholder alignment; ensure readiness across teams before launch.
• Performance Tracking & Optimization: Monitor performance (e.g., reach, engagement, CTR, conversion, ROI), consolidate reports, and propose optimizations based on insights.

• Bachelor’s degree or above, from 1-2 years of experience in e-commerce and/or social media.
• Familiarity with Facebook and other social platforms’ creator ecosystems. 
• Experience working with KOLs, MCNs, or influencer/affiliate marketing.
• Experience in planning marketing communication.
• Strong strategic thinking skills,  project management & integrated marketing communication.
• High integrity, good pressure tolerance, and eagerness to learn.
• Excellent communication and stakeholder management skills.
• Fluent in English and Vietnamese.