Senior Brand Partnership - Business Development, Shopee

1. Strategic Brand Media Partnership

• Own and steer annual and quarterly media Joint Business Planning (JBP) in alignment with brands’ commercial growth targets and Shopee’s platform priorities.  
• Participate in Joint Business Planning activities with key brands and sellers to ensure we hit their targets (MS CIR) inline with the sale target.
• Translate GMV and growth objectives into actionable full-funnel media plans, ensuring efficient budget allocation across paid ads, affiliate, content, video, livestream, and on-/off-site solutions.

2. Media Investment Efficiency  

• Act as the media efficiency owner, accountable for: CIR (media investment % over GMV), Channel-level ROAS, Incremental performance and budget efficiency
• Guide brands and internal teams to optimize investment structure, pacing, and channel mix to achieve sustainable growth rather than short-term spend expansion.
• Identify efficiency gaps, diagnose root causes, and drive corrective actions through data and platform insights.

3. Media and Campaign Pitching, Planning, Tracking and Execution

• Lead pitching process to build customized server-side marketing proposals tailored to brand objectives, ensuring alignment with Shopee’s Marketing Solutions
• Plan and manage marketing campaign with out-of-the-box and can-do attitude to create case studies while bring satisfaction to brands.
• Conduct monthly/quarterly performance analysis using internal dashboards and data tools to track media and campaign effectiveness, identify growth opportunities, and provide strategic consultation to brands for future campaigns and investment
• Reporting after campaign, support admin team to finish the cash collection flow.

4. Cross-functional collaboration

• Manage stakeholders such as other Marketing Solution teams, Business Development team and Brand team to deliver the best result for campaigns/media investment
• Provide close feedback loop regarding current and new media solutions’ efficiency from brands to relevant functional teams for further improvement and support  

• At least 4 years of work experience either in marketing or e-commerce industry, and have passion in e-commerce industry
• Strong understanding of digital marketing solutions (e.g Ads, Affiliate, Offsite- Google and Facebook ads), media planning, and O2O campaign execution.
• Experience in managing big brands’ marketing planning, budgets, performance tracking, media efficiency and reporting.
• Ability to operate effectively in a fast-paced, dynamic, and constantly changing environment.
• Strong analytical, problem-solving, and prioritization skills.
• Excellent communication and stakeholder management capabilities.
• Hands-on, proactive, and accountable with a strong sense of ownership.
• Team player with a positive attitude and willingness to learn and adapt.