PMO – Seller Content & Livestream Management (Cross Border Sellers)

We are looking for a detail-oriented and performance-driven PMO to manage and optimize content initiatives for cross-border sellers, with a strong focus on livestream operations and seller content performance. This role will play a critical part in driving traffic, engagement, and conversion through structured planning, execution, and performance tracking.

1. Livestream Management for Shopee Global Account (CBOA Account)

• Develop monthly and weekly livestream plans aligned with business objectives
• Manage and allocate livestream budgets effectively to maximize ROI
• Oversee end-to-end operations of livestream sessions, ensuring smooth execution
• Monitor and analyze performance metrics (traffic, conversion, GMV, engagement)
• Drive monetization by following up on package selling and revenue generation from sellers
• Ensure high operational standards across 900+ livestream hours per month

2. Livestream Management (MCN-operated Sessions)

• Collaborate with MCN partners to plan and execute livestream schedules
• Manage performance tracking for MCN-led sessions
• Ensure alignment on campaign objectives, content quality, and seller priorities
• Monitor session performance and provide actionable insights for optimization

3. Seller Content Performance Management (Cross-border Sellers)

• Track and drive seller participation in livestream activities
• Monitor seller video content output and performance
• Identify gaps and opportunities to improve content productivity and quality
• Work closely with internal teams to push seller adoption of content initiatives
• Provide regular performance reports and insights to stakeholders

4. Price Bidding Project Management

• Drive adoption of pricing and bidding tools/programs among CB sellers
• Support rollout of pricing strategies and campaign initiatives
• Monitor pricing competitiveness and campaign participation
• Identify gaps and execute actions to improve adoption and impact

• 4+ years of experience in PMO, e-commerce, content operations, or related roles
• Strong project management and stakeholder management skills
• Data-driven mindset with the ability to analyze performance metrics
• Experience in livestream, content ecosystem, or seller management is a plus
• Good communication skills in English and Vietnamese
• Experience working with cross-border sellers or e-commerce platforms
• Familiarity with MCN operations and influencer/content ecosystems
• Ability to manage multiple projects under tight timelines