🔥🎸Int. Music Tech Company🎸🔥 Paid Media Director (Global Growth) - LT

We are partnering with a leading international music technology company to hire a highly experienced Paid Media Director to build and lead a world-class in-house paid media function.

This role will be a key architect of the company’s global growth engine, owning paid media strategy across DTC, Marketplace, and B2B channels. You will work cross-functionally with Marketing, BI, Creative, E-commerce, Product, and Finance teams to drive scalable, data-driven growth through performance marketing.

🎯 Role Mission

• Build and scale a best-in-class in-house paid media organization
• Lead global omni-channel paid media strategy across the full funnel
• Establish robust experimentation, creative testing, and measurement frameworks
• Drive sustainable revenue growth through data, creativity, and operational excellence

💼 Key Responsibilities

1. Build In-House Paid Media Capabilities

• Design and implement paid media workflows, SOPs, and operating systems
• Establish strong cross-functional collaboration with Marketing, BI, Creative, E-commerce, and Product teams
• Build scalable structures for campaign planning, testing, reporting, and creative iteration
• Integrate AI tools and advanced automation into the paid media operating model

2. Develop Omni-Channel Paid Media Strategy

• Define the role of each channel across the funnel (Meta, Google, TikTok, YouTube, Amazon Ads, and emerging platforms)
• Develop full-funnel strategies covering acquisition, remarketing, retention, and expansion
• Own budget allocation methodology using MER, marginal return analysis, and incrementality frameworks
• Evaluate and launch new platforms to diversify growth and extend reach

3. Build Creative Engine & Performance Content Strategy

• Design and own a structured creative testing framework
• Partner closely with marketing and creative teams to ideate, brief, and produce performance-driven content
• Establish rapid iteration processes to scale winning creatives efficiently
• Translate audience insights into clear creative direction

4. Develop Omni-Channel Measurement & Analytics (with BI)

• Build cross-platform reporting and attribution systems, including off-platform and channel sell-through tracking
• Define KPI architecture across channels and funnel stages
• Lead incrementality testing initiatives (e.g. geo tests, lift studies)
• Leverage analytics to inform strategic budget decisions and growth opportunities

5. Leadership & Cross-Functional Impact

• Act as the strategic owner of paid media ROI and customer acquisition efficiency
• Collaborate with E-commerce, CRM, Creative, Product, and Finance teams on growth initiatives
• Mentor, develop, and scale the paid media team

✅ Requirements (Must-have)

• 10+ years of global performance marketing experience across multiple platforms
• Proven experience building or scaling an in-house paid media function
• Deep expertise in full-funnel, omni-channel strategy and large-scale budget allocation
• Strong background in creative testing, audience segmentation, and experimentation frameworks
• Excellent analytical skills with the ability to turn insights into strategic recommendations
• Strong leadership, communication, and cross-functional collaboration skills
  

🌱 Nice-to-have

• Experience in music, musical instruments, audio, or consumer hardware industries
• Hands-on experience launching TikTok Ads or new paid media platforms
• Familiarity with advanced ads analytics tools such as TripleWhale or similar solutions

Feel free to reach out to Lucas
[email protected]