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(HOLA和樂家居) CRM會員行銷專案副理
Job updated 2개월 ago
Job Description
工作內容
1. 依用戶旅程制定對應經營策略，設定並追蹤對應成效指標。
2. 規劃並執行短/中/長期的會員經營計畫及消費者研究。
3. 持續透過A/B測試、數據分析等方式優化溝通成效，如：開啟率、點擊率等指標。
4. 透過CDP及行銷自動化工具，設計溝通流程及活動規劃，達成KPI目標。
5. CRM相關系統工具的研究及導入。
6.會員溝通工具規劃。
Negotiable
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特力集團由貿易起家，進而跨足零售通路、品牌經營及居家服務，透過資源整合及創新業務策略，高效地將貿易與居家零售產業緊密結合，以「家」為中心的佈局策略，發展出全方位整合的業務模式，成功翻轉居家產業的格局，成為業界典範之一。
★貿易事業群★
特力貿易是特力集團1978年白手起家的根基，事業涵蓋美洲、歐洲、紐澳、東南亞、印度、中國，以優質服務與各個知名零售商建立逾數十年的堅實合作關係；包括Walmart、Costco、Home Depot等，成功發展出以專業模組為基礎的全方位創新整合服務，居間為大型零售商及製造供應商，提供一站式及客製化的服務方案。
★零售事業群★
特力跨足零售市場後率先為台灣掀起DIY風潮，以經營大型連鎖通路商場及銷售居家相關商品為主，且積極開發自有品牌、引進國際居家名品，拓展商品服務涵蓋範圍，為顧客打造特力屋、HOLA、hoi!好好生活、特力家居、Reve…等品牌與通路，迄今已在全台灣發展出約150個實體營業據點，會員人數逾800萬，並成功整合線上線下，擴大顧客服務管道，為居家生活創造更多樂趣與感動。
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